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All You Need To Know About Mobile App Personalization

vishal51085 profile image VISHAL UNJIYA Updated on ・4 min read

In this world of digitalization, mobile is growing at a significant rate. With time, more and more people use their mobile devices to access all types of information. This has increased the usage of the mobile app. The majority of the users want an app that can have personalized features.

Personalizing a mobile app is a key to its success and effectiveness. Personalization solutions lend focus and add beauty to the application. By providing perfect personalized features, it can help to build excellent user experience, which can make the app successful.

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What is Mobile App Personalization?

Mobile app personalization is a process of creating a mobile app that meets the needs of specific users. Personalizing an app is a process that aims to present user experiences that are customized to their particular needs. According to a survey, 50% of the mobile app development companies think that an increase in personalization can improve email interaction among their subscribers.

Steps to Personalize Mobile App

Know Your User

Any mobile app developer aims to achieve success with its app. Success in the mobile app means users are spending more time using the app, more users, higher conversion rates, higher reviews, and more. To see this type of growth, one must provide users with different features that will engage them and retain them. Various features can be like video tutorials, coupons, push notifications, and many more.

To provide different features to the users in an efficient manner, one has to treat all the users as individuals. To engage users, one has to gather a lot of valuable information about the user.

After knowing everything about the users like their location, last time they used the app, how much they spent in the app, and where they where in the app, the personalization service provider can provide personalized messages that link to different places within the mobile app and serve the users with the content that is most relevant to them. By following this method, the app owner can result in higher user loyalty and retention.

Real-time Responses

Personalize solutions has one of the best practices is to keep changing the messages based on the users’ real-time activity. In the mobile app world, this practice means presenting the app users with content that relates to where the users’ have been in the app.

In some cases, communication in mobile apps is based on single flow actions when there is a message that the app owner wants to display. Even if these messages are personalized, they have a clear.

When it comes to mobile marketers, they must respond in different ways to each user’s feedback.

Test, Analyze, and Optimize

Constantly testing and optimizing the app is the heart of marketing. The app developer or app tester must test subject lines, content, layouts, visuals, and many more things. Different types of experiments must be carried out with different flows, such as continually optimizing the content and nurturing order.

But the main question is, how can this process be applied to improve the mobile app? For this, one must not only test the mobile app’s content but should also experiment with messaging frequency and timing.

Top 4 Popular Apps That Have The Best Personalization Solution


Netflix makes the users feel like their accounts are tailored to their interests. The most important thing to note is that how and where Netflix present content suggestions to its users. These recommendations appear at the end of any show and on the user’s profile screen. The proposals appear with labels like “Because You Watched.”


Instagram, the popular social media app, makes finding other content easier with the “Explore” tab, which suggests videos & photos to the users as per their interest and their previous views.

Instagram has been successful in increasing the users’ engagement by making content discovery fun and engaging.


Amazon has a feature that displays featured items on the homepage of the app. The list of these items is inspired by the user’s shopping trends like user’s past searches and purchases. This app also has a page called interesting finds’, where it suggests items to the user depending on the shopping history of the user.

Amazon also provides personalized solutions in its checkout process. This app allows users to save multiple payment methods and shipping addresses. Then it automatically fills the most common checkout details while the user wants to complete the checkout process.


Facebook provides personalized Newsfeed. Facebook has leveraged users’ networks to create personalized and engaging content that can inspire users to get more involved in the app. Besides this, it also sends birthday and friendiversaries reminders to the users. Facebook also gives reminders to every user about their memories from previous posts.

Besides the above-listed apps, there are many more apps like byju’s learning app, Spotify, and so on. By learning about these apps, can give an idea to the personalization service provider about how to leverage user connections to create customized content and various reminders to continually re-engage the users.


The above details prove that personalization can help engage users and retain them. All you need to do is build perfect personalized features on your mobile app. For this, if you need any help, you can contact OpenXcell.

So I will just tell you how I deal with problems and progress. As I am stopping my tutorial effort, let me share some free learning resources for you:



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