We use our own product to track our own portfolio, which means we also get to watch it fail publicly. "Dream interpretation" is one of the terms where it does.
The number
For the keyword "dream interpretation," our reading of the iOS App Store goes 184 apps deep before the public search surface stops returning results. Our own app is not in that window — not at position 184, not anywhere inside it. The honest state for that keyword is "unranked within what we can read," not a low number we're rounding away from zero.
Why we're publishing our own miss
A tool that only ever shows you screenshots of its wins is showing you a curated product, not a working one. If Storelift can measure "184 deep, not present" for its own listing and say so plainly, that's a small piece of evidence that it'll say the same thing about your listing when the same thing is true — instead of quietly showing "not ranked in top 50" style softened language that avoids the harder truth.
What "184 deep, absent" actually tells you
It's not a death sentence for the keyword, it's a starting measurement. It tells you the term has enough competing supply to fill 184 slots of real search results (itself informative about competitiveness) and that whatever's currently working for the incumbents — listing text, review count, category fit — isn't yet working for this specific app on this specific term.
The fix from here is the same as it would be for any tracked keyword: check who's actually occupying the top of that 184-deep list, compare listing text and review counts against them, and treat "not present" as the baseline you're measuring improvement against, not as a wall.
We publish this kind of real, sometimes unflattering example on the landing page itself rather than only in curated screenshots. We build Storelift.
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