The Truth About Building In Public

The Problem

We've been thinking about building in public all wrong.

For years, the conventional wisdom has been that building in public is the answer. But what if that's exactly what's holding us back?

The reality is: just permission to ignore the real problem.

I discovered this when I hit rock bottom with building in public. It wasn't until I stopped following the crowd that everything clicked.

Here's what actually works:

Consistency beats intensity — This changes everything when you internalize it.
Start before you're ready — Perfectionism is just procrastination in disguise.
Measure what matters — Most metrics are vanity. Find the one that drives results.

After implementing this approach:

Stop waiting for the perfect moment. Start taking messy action.

The change won't happen overnight. But it will happen faster than you think.

If this resonated, share it with someone who needs to see it.