Flower2go

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Flower2go is one of the largest exporters of fresh flowers in the world. The farms producing these flowers are to be found near the capital, Addis Ababa. A direct adjunct to the flower farms are flower shops, which in this industry are the vehicle for distributing fresh flowers. On the way to town from the airport, one passes dozens of flower shops, mainly located in the city's "Holland Sefer".

In a back street, open-air flower shops are providing much traffic, and a more luxurious shop in the Hilton hotel caters to guests and other visitors of the hotel. There are no figures for the volume of the market, and little research has been done in the area of growing and marketing these flowers.

The Ethiopian flower industry, as it is to be found near the Ethiopian capital city, Addis Ababa, is certainly the most successful non-oil sub-Saharan African export initiative of the recent past. Despite the impressive growth of the country's flower exports, research on growth scenarios of the Ethiopian flower industry are still rather sketchy.
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