If you sell AI-search-optimization tools, your own website is the demo. Can ChatGPT cite you? Does Perplexity pick up your structured data? Is your homepage itself a credible example of what you're asking customers to buy?
I run demand gen for Foglift, a GEO/AEO platform, and we scan foglift.io with our own audit every week. This week I pointed it at two competitors too, for the first time. The delta was bigger than I expected, so I'm publishing the numbers.
You can reproduce all of them in about 30 seconds with one curl command.
The setup
Foglift ships a public REST endpoint for its audit. It runs an 8-dimension AEO check plus SEO, GEO, security, performance, and accessibility, computed from response headers and the rendered HTML. No auth for a basic scan, no crawling tricks.
curl -s "https://foglift.io/api/v1/scan?url=https://foglift.io" | jq '.scores'
curl -s "https://foglift.io/api/v1/scan?url=https://peec.ai" | jq '.scores'
curl -s "https://foglift.io/api/v1/scan?url=https://otterly.ai" | jq '.scores'
Scores run 0-100. Higher is better.
The results (2026-04-19)
| Metric | foglift.io | peec.ai | otterly.ai |
|---|---|---|---|
| Overall | 95 | 70 | 74 |
| AEO | 88 | 41 | 71 |
| SEO | 100 | 100 | 85 |
| GEO | 100 | 80 | 100 |
| Security | 100 | 35 | 40 |
| Accessibility | 100 | 75 | 92 |
| Performance | 79 | 87 | 57 |
A few things jumped out when I dug into the topIssues arrays.
peec.ai has no FAQ schema, no Article schema, no HowTo schema — just a bare WebSite block. That's why AEO collapses to 41. Their landing page also ships 198 images with zero alt text (100% of the images on the page), which is why accessibility drops to 75.
otterly.ai has no meta description on the homepage and ships 15 render-blocking scripts. That's the performance 57. AEO is a respectable 71, better than peec, but they're still missing several schema types you'd expect from a tool in this category.
Both competitors are missing critical security headers. peec has no Content-Security-Policy (security 35). otterly has no Strict-Transport-Security (security 40). These are one-line fixes in almost any hosting stack. We shipped them both on day one.
Our own weak spot is performance. 79 isn't great. We ship 14 external scripts on the homepage and one of them render-blocks. That's next on my list.
Why the AEO delta matters
In March I published a 240-site AI-search-readiness study. Median AEO across those 240 sites was 46. Only 10% scored 80 or higher.
So in this three-tool sample:
- foglift.io (88) sits in the top decile.
- otterly.ai (71) beats the median but isn't elite.
- peec.ai (41) is below the median of a random 240-site sample, despite selling AI-search optimization.
That's the part I wasn't expecting. The tools that show up in "best GEO platforms" listicles haven't applied their own playbook to their own landing pages. If you're evaluating any of us, the cheapest piece of due diligence you can do is scan the vendor's own domain. Whatever it scores there is a rough ceiling on how seriously they take the discipline they're selling.
How to audit your own site in 30 seconds
Pick any domain. This works for B2B SaaS, ecommerce, content sites — anything with a public HTML response.
curl -s "https://foglift.io/api/v1/scan?url=https://your-site.com" \
| jq '{scores, topIssues}'
The interesting signal is usually which single dimension is dragging your overall down. For peec that's AEO (-47 compared with foglift's 88). For otterly it's performance (-22). For most sites I've scanned it's AEO, because most sites still ship no structured data beyond the basic WebSite block.
If you want the dimension-level breakdown — which of the 8 AEO signals you're missing, which pages have the lowest scores, which competitors AI engines actually cite for your target queries — that's what the full platform does. The one-shot REST call is enough to spot where the gap is.
The uncomfortable conclusion
Running this benchmark was useful for me because it made the competitive story concrete. "Our AEO is higher than peec's" is a marketing claim. "Our AEO is 88 versus their 41, here's the command to check, here are the missing schema types" is a reproducible claim.
If you're in the GEO/AEO space as a builder or a buyer, I'd encourage you to run that same curl against every vendor in your shortlist. Thirty seconds per domain. If a tool's own site isn't in the top quartile for the discipline they're selling, ask them why.
I'd be genuinely curious to see numbers from anyone else who runs this. Post scores in the comments, mine included. If foglift.io ever drops below 88 on AEO, I'd want to know first.
Links: 240-site AI-search-readiness study · Foglift docs · Foglift
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