SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility in search engine results. By targeting relevant keywords, enhancing content quality, and improving technical aspects like site speed and mobile-friendliness, SEO helps increase organic (non-paid) traffic. Effective SEO strategies involve on-page techniques (like optimizing headings and meta descriptions) and off-page techniques (like link building). The goal is to boost a website's ranking, making it easier for potential customers to find it.
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