If you decided to read this post, I hope you know what an A/B test is. Probably you either work at a startup or at some Big Company with thousands of users.
If you work at a Big Company, you just have to go with the company flow and do the A/B testing. Here are two things that might be useful for you:
- The famous Sample Size Calculator
- Look at your KPIs and think about whether you can afford to test something more interesting than the button colours.
If you work for a startup, probably you don't have much traffic. Also the majority of traffic doesn't correspond to real people...So A/B testing doesn't make much sense. In my opinion, the best option in this case would be catch some people in the hall and make videos how they use different versions of your website or app. Try to make the videos that would capture not only what's happening on the screen, but also record user's face and what he/she is saying while working with your product. When you rewatch these videos, there will be a lot of interesting discoveries!
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