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Discussion on: I'm an email developer and totally not a spammer. Ask me anything.

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Ryosuke

What's your process look like from concept for campaign?

Do you use any frameworks to assist in generating the email-friendly tables?

How do you handle testing, and do you test on mobile devices/different apps?

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Shannon Crabill

For the most part, my work is production based. We have a queue with tasks and each task is (to simply) a request to put X content in Y template. On occasion, there's a request to update text in a banner image or add some dynamic functionality, but for the most part, I'm adding content to a pre-determined template and doing some basic styling (adding links, bold, &nbsp to prevent widows, etc).

No out of the box frameworks currently, but I've looked into them. We built our framework internally and it's fully responsive!

For testing, we used an email rendering service (Litmus and Email on Acid are popular ones) in addition to a good-ol "let me email myself a copy to see how it looks in Gmail" testing :)