In India’s buzzing startup scene with over 1.28 lakh ventures, bold PR stunts separate the brands from the noise. At Wing Communications, we break down 5 legendary moves that turned everyday startups into household names:
Ola’s Free Rides during Chennai floods earned 10M+ impressions & a 40% surge in bookings. Crisis + empathy = brand fire.
Zomato’s tweet “Kabhi kabhi ghar ka khana…” hit cultural gold — 50K retweets, 25% brand recall boost.
Paytm’s demonetisation blitz gave cashbacks when ATMs didn’t. 185M users joined in 3 months.
Swiggy’s Hunger Saviour struck local love during Hyderabad floods. Regional PR doubled Tier-2 orders.
Byju’s free lockdown classes solved a parent pain-point — downloads soared to 100M and valuation hit $16B.
💥 Want your own fame moment?
Download the Free PR Stunt Idea Generator PDF — a cheat sheet packed with India-specific hooks, templates, and ideas.
At Wing Comm, we decode these plays and help brands build their own spotlight.
Read full blog → From Zero to Hero: PR Stunts That Made Indian Startups Famous Overnight
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