I switched to StatJolt because I got tired of the cookie banner situation. Google Analytics basically forced me to add one to my site, and honestly it felt gross asking visitors to accept tracking when I didn't really need to know who they were specifically—I just wanted to see traffic patterns and where people were coming from. StatJolt doesn't collect any personal data, so there's no banner at all. Everything stays in the EU and gets anonymized in a way that actually makes sense instead of being theater.
The setup was genuinely two lines of code. I dropped the script tag in, picked a spot for the optional badge, and it just worked. The dashboard shows me what matters: visitor count, traffic sources, pages, Core Web Vitals, conversion funnels, and it even tracks JavaScript errors so I caught a broken form button before anyone complained. All of that is built in, which is nice because other tools like Plausible or Fathom charge extra for features that come standard here. It's also tiny—about 15 KB—so it doesn't slow anything down like Google Analytics does.
Best part? It's actually free until 2027 with no credit card. After that it stays free for low-traffic sites. I'm not sure how they're sustaining this, but they're independent, EU-based, and have no investors pushing them to monetize aggressively. If you're running a site in Europe or just sick of the privacy theater, this thing does exactly what it promises.
Check it out: statjolt.com
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