Looker Studio (formerly Google Data Studio) replaces manual CSV exports and
spreadsheet reporting with live, shareable SEO dashboards. It connects directly to
Search Console, GA4, and third-party SEO tools.
Essential Data Source Connections
Google Search Console connector (native, free):
Pulls: clicks, impressions, CTR, average position — by page, by query, by date.
Google Analytics 4 connector (native, free):
Pulls: organic sessions, goal completions, user behavior, landing page data.
Google Sheets connector (native, free):
Use for: Competitor position tracking, manual keyword lists, client notes.
Third-party connectors (Supermetrics, Porter Metrics):
Ahrefs, SEMrush, Moz data if you need backlink metrics in the dashboard.
Core Report Sections to Build
Traffic overview (time series chart):
Organic clicks + impressions with period comparison.
Annotation layer: Mark core updates, major content changes, new pages launched.
Top pages (sortable table):
Columns: Page URL, clicks, impressions, CTR, avg position.
Insight: High impressions + low CTR = title tag problem.
Keyword opportunities (filtered table):
Filter: Position > 7 AND position < 21 AND impressions > 200.
These are near-page-1 queries worth a focused content update.
Coverage health (scorecard):
Indexed pages (from GSC) vs. pages submitted in sitemap.
Large gap: Crawl or indexing problem needs investigation.
Sharing With Clients
Sharing: View-only link. No GSC or GA4 access required on the client side.
Add: Date range control — clients can adjust the view without contacting you.
Add: Simple text commentary explaining the most important trends each month.
Looker Studio for SEO reporting and client dashboards: yositeup.com
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