If you have an event, you can wear a suit borrowed from a friend to attend it or you can choose to make a custom one. Which one will suit you best? Which one best suits your figure? Which model gives you the best result? I think it will be easy for you to find answers to these questions. The same happens in the world of apps, the advantages and characteristics of custom mobile app development will not provide the same result as if standard applications are used. Find out why!
What is a Custom Mobile Application?
From the point of view of functionality, a custom application is one made to measure. All screens and features have been designed with the entirety of a specific project or specific aspects of a specific business model in mind.
Opting for the development of customized applications allows you to focus the resolution of your own needs, that is, if a standard application is used, it probably does not have the capacity to fully satisfy the user's expectations since it is not developed to meet certain objectives specific.
The customized applications are adapted like a glove to the concerns or needs of the client, the scenarios that it presents are totally made to measure.
Advantages of Custom Mobile Applications
• Tailor-made technology
The development of the personalized application, as its name suggests, is adapted to the specific requirements presented by the client or a company. In this way, all kinds of modifications can be made during the design of the app to achieve the best result of a fully customized application that works according to the situation.
There are hundreds of companies who are dedicated to providing ingenious custom mobile app development services that will uplift your business to the next level.
• Investment with easy amortization
Opting for the development of a custom application does not have to involve a higher cost than opting for a standard application. When a custom product is chosen, the advantages obtained by its use are much more numerous and the benefits, in the long term, will be greater as its functionality, design and objectives are fully focused.
On the other hand, with the design of a personalized application, you save the payment of additional charges such as licenses or other additional functionalities.
• Maintenance and support
If the app is developed using a certain platform that does not follow customizable criteria, it does not have to involve efficient maintenance and technical support. The custom application development agency will deal with any type of incident in record time and in an efficient way since it has been specially developed by that team and they have full knowledge of the application from its origin.
• Integration of functionalities
Custom applications can include other functionalities or programs. This integration is perfect for those companies that require different programs to carry out their work activity. With a single custom application, all areas necessary for day-to-day work are covered.
How are custom mobile applications developed?
For the development of custom applications, we follow a working method that allows us to offer the best result for the idea presented. When a user wants to have a personalized application, the expectations placed on the project are always very high.
This has to do with what we have in the previous section, the needs that are presented are totally specific, so the project must be totally tailor-made so that they are solved in an efficient way and perfectly adapted to what they had in mind.
Getting in touch with the idea of a custom application
The first step is for the client to present their idea to the app development agency. It is necessary to know as much information as possible to be able to offer a good prototype of the customized application. What they are looking for are answers to questions such as:
• Who is going to use it?
• What needs do you seek to solve?
• What is essential?
• In what devices would it be used?
Starting from the main idea of a personalized application and with this information, the main lines of the app's design can now be drawn. You have to take into account all the aspects that will intervene in the operation and thus be able to propose different alternatives for the customization of the application.
In this initial phase, meetings with the interested party will be a common trend. It is very important that communication flows between the client and the development team to make sure that the idea has been captured, that no aspect is left uncovered and to be able to assess extra functionalities.
Development of the prototype app
As a result of the meetings held, you will have all the necessary information on the table to begin to determine design guidelines and draw sketches. We face the challenge of developing a personalized application that is totally focused on maximizing the user experience.
Another aspect that is very relevant in determining an excellent design of the custom app interface. In many cases, the design of the interface (UI) is neglected a bit to optimize the functionalities of the application.
We understand that a beneficial balance can be achieved for both issues, so a prototype is built that allows us to visualize the interface and check its operation.
This prototype of the custom application is called Click-dummy.
The Click-dummy is being configured based on the characteristics that will be present in the future personalized application. This interactive prototype allows you to shape the application and, once you begin to interact with the app, the effectiveness of the approach and the functionalities is verified.
Doing these tests through simulations allows you to optimize the development of the custom application before the final implementation.
The Click-dummy is really useful to achieve a totally optimized project in terms of user experience and interface design, and the best thing is that the time in which the aspects to change are identified is really short.
Custom application test
From the prototype of the customized application, the real application can be defined with the base of the knowledge acquired in the previous phase. The tests that are carried out on the application in this step are used to verify the correct operation and soundness of the application architecture.
The functionalities included in the personalized application must already be fully optimized by the information collected with the interaction by users with the click-dummy. The custom application idea is already materialized.
Launching the custom application
All the fringes are already tied and the personalized application is ready to go on the market, in the event that it is going to be commercialized or to be installed in the business, in case it is a personalized management application or similar.
Mobile app maintenance
Maintenance of the custom application needs to be done on a regular basis. Like a computer program that it is, it needs updates due to the constant changes that occur in the sector. The application will improve over time by introducing innovations with this maintenance.
In addition to updates, you can also introduce new functionalities or carry out the integration of other programs. On the other hand, it may be necessary to make modifications to certain application scenarios either because they are incomplete or to achieve better optimization. The goal of this maintenance is to always offer the maximum possible value to the user of the custom application.
Marketing and positioning ASO
If we are dealing with a personalized application, but it is going to be traded in the App Store or Google Play, it will be necessary to support it in its launch to the market to ensure that it enjoys visibility. This is highly recommended, especially in the first moments that no one knows her.
At all times, a follow-up is carried out through the management of statistical data to know the success of the product on the street. The performance of the custom application is measured and monitored so that it is always optimized. Different types of tests are also used for this purpose.
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