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Cover image for Github's Awesome Repository Traffic Analytics

Github's Awesome Repository Traffic Analytics

adinhodovic profile image Adin Hodovic Originally published at ・2 min read

As someone that loves all types of metrics I was really glad to have discovered Github's traffic analytics. They've been around for a while, but I never knew about them and I wanted to share an introduction to the analytics.

You can access the analytics by navigating to insights -> traffic. Github displays various graphs/tables:

  • Git clones
  • Amount of visitors
  • Referring sites
  • Popular content

I use Git clones to understand both usage of the repository and OSS contributions by other developers. Repository usage is particularly insightful when creating projects/modules that are downloaded and used via Git. An example of this is my recent Terraform project terraform-cloudflare-maintenance, every time someone uses the module it gets cloned. Here's the analytics graph on Github clones:

Git clones

The amount of visitors is straightforward, just a simple graph of visitors. However, you can pair this graph with dates you shared your project on Hackernews or Reddit and see if there are any traffic spikes! I shared the Terraform project on Reddit and got around 50 stars and a traffic spike from Reddit as you can see below:

Git visitors

The most interesting data presented by Github are referring sites. Just as any business analytics tool, you can see key referral sites. I measure the success of my previously shared projects on various platforms. Then, I know where I should share all my future projects. So far, I've had great success with SRE/DevOps specifics subreddits (/r/terraform, /r/sre, /r/devops). The same project as in the previous images can be seen below:

Git referring sites

Lastly Github tracks the most popular content in your repository, however in my case this has not been particularly useful. I'll anyways share a screenshot of the table from the same repository:

Git most visited sites

I loved the insights and analytics, hope you do too!


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