I'm validating a Shopify bookkeeping app idea before writing any code. Sharing my research and looking for honest feedback.
The Problem
Shopify merchants who want proper bookkeeping currently stack multiple tools:
- QuickBooks Online: $38-61/mo (prices went up again in 2025)
- Connector app (A2X, Bookkeep): $19-59/mo (just bridges Shopify data into QBO)
- Total: $57-120/mo — and many still end up in Google Sheets
The 5 things merchants actually need:
- Automatic payout reconciliation (match Shopify deposits to bank)
- Item-level cost breakdown (fees, shipping, transaction costs per product)
- COGS tracking linked to inventory
- Simple P&L for tax season
- All under $30/mo
The Gap
I researched 15+ Shopify accounting/bookkeeping apps. None provide all 5 features above for under $30/mo.
The closest:
- Bookkeep: $19 base, but COGS on $49+ tier
- Netto: $29 base, but COGS by SKU on $59+ tier
- A2X: $29+, but still needs QuickBooks on top
What I'm Considering Building
"SimpleBooks" — a single Shopify app that does everything above for $24.99/mo. No tier gating, all features included.
Looking For Feedback
- Is this a real problem or am I seeing ghosts?
- Would $25/mo for all-in-one be compelling enough to switch from QuickBooks?
- Am I missing a tool that already does this?
I put up a simple landing page to gauge interest: SimpleBooks
Would appreciate any honest takes, especially from anyone in the Shopify ecosystem.
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