Missed call percentage is the share of inbound calls that don’t get answered within your chosen standard (like 20 seconds, 4 rings, or “ended without a live conversation”). Calculate it as: (missed inbound calls ÷ total inbound calls) × 100. To track it, pick one definition, export weekly call logs, bucket outcomes (answered, voicemail, abandoned, after-hours, spam), and compute the percentage for business hours and all hours. Then segment by source and time of day to find patterns. Lower it by tightening routing, adding coverage during peaks, setting a fast callback rule, simplifying menus, and using an always-on answering option so calls don’t die in voicemail.
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