Missed calls are more than unanswered rings. They’re often lost leads because many callers won’t leave voicemail and will call a competitor right away. The fix is to make “what happens next” obvious and fast: use a clear after-hours message, offer a monitored text option, tighten response time, and route common questions to simple scripts. For busy hours, add overflow coverage so someone (or an AI receptionist) can answer, book appointments, and capture details. Track missed calls weekly, update your message based on real questions, and make it easy for callers to finish their request without waiting.
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