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Sol Koren
Sol Koren

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Founder Failures: What I Learned Losing $50k

Founder Failures: What I Learned Losing $50k

I made every mistake in the book. Here's what cost me the most.

Mistake #1: Building Without Feedback

I spent 3 months building the "perfect" product. Zero customers wanted it.

Lesson: Talk to customers first. Always.

Mistake #2: No Marketing Plan

I launched to crickets. Nobody knew the product existed.

Lesson: Marketing isn't optional. Start before you launch.

Mistake #3: Wrong Market

I targeted businesses. Should've targeted individuals.

Lesson: Nail one market before expanding.

What I Did Right

  • Paid attention to feedback
  • Pivoted fast (within 2 weeks)
  • Built in public
  • Asked for help

Your turn: What's the most expensive mistake you've made? Learn from others first.

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