From AI Search to Fact-Based Business Decisions: Our Strategy Revealed
If you have been following the news, you might have read about Google AI Search and recently GPT Search as well. And of course, there is also Perplexity and last but not least, the plain old Google.
Although these products might have different product strategies and underlying search technologies (AI models, indexing, etc.), for the user they all fulfill more or less one goal: find the needle in the haystack.
A difficult undertaking - not just because of the amount of information now exploding literally every second, but also because of the difficulty of selecting reliable and relevant information.
Although this might sound like a subjective thing for some search terms (e.g., what is the best restaurant in town), in a business setting it is not.
If you ask any of these AI search tools for, say, the best cloud providers according to given criteria, the result will rarely be the same twice, and even if it was, it might lack precision (aka accuracy) or recall (how complete the information is).
Say, you are searching for the best CRM that does A, B, and C. It might suggest Salesforce, SAP, etc., but maybe there are other niche players who are much more suitable for your very specific use case. And again, Perplexity, for example, might mention them (because it uses the internet as others), but might also just skip that information.
Incorrect or missing information for business is poison from which you might not die immediately but soon.
In my everyday work as an architect, I have to make decisions on behalf of my clients and assess and recommend from hundreds of products across the technology zoo, from hosting providers to GPU providers for machine learning. And one wrong decision I take at an early stage could become expensive to change after the product has been introduced.
So the quality of the information is as essential as the speed and cost (making a deep research can be expensive) of getting those information must be balanced well.
In this blog post, I want to share my strategy in leveraging AI to brainstorm and gather ideas for research but then use non-search AI and other tools to increase the reliability and have a solid foundation for a decision for or against products and vendors.
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