I Built beseen.so
Yesterday I published a post about zero-click search hitting 68%, and buried in the middle of it was a complaint I have been chewing on for months:
Every tool here tells you that a competitor got named for prompt seventeen. None of them tell you which page to change or what to put on it. You are left holding a diagnosis and no prescription.
I did not put that line in as a teaser. I put it in because it is the exact frustration that made me build something, and today that something is live.
It is called beseen.so. It tracks your Google positions and the prompts where AI assistants name a competitor instead of you. Then it writes the fix. You apply it. It re-checks what moved.
That last sentence is the whole product, and the middle third of it is the part that does not exist anywhere else.
The Problem, Stated Precisely
Here is the gap, as concretely as I can put it.
Rank trackers tell you where you sit in Google for a keyword. That has been a solved, commoditized product for fifteen years and it is increasingly answering a question that matters less every quarter, because 68% of searches now end without a click.
Citation trackers, the newer category, tell you how often an assistant names you. Profound, Peec, Otterly and the rest all do a version of this competently, at somewhere between $25 and $399 a month depending on how many prompts you want watched.
Neither one tells you what to do on Tuesday morning.
You open the dashboard. It says you were named in 12 of 25 prompts, down from 14. A competitor was named in 19. There is a chart. The chart is red.
Now what? You know you have a problem. You do not know which page caused it, what that page is missing, or what to write instead. So the realistic outcome is that you stare at it, feel bad, close the tab, and pay again next month for the same feeling with a different number on it.
That is a thermometer. It is genuinely useful to own a thermometer. It is not medicine.
What beseen Actually Does
Four steps, in a loop.
1. It scans. Your prompts run against ChatGPT, Claude, and Perplexity weekly, plus Gemini. It also pulls Google rank positions, refreshing the 25 most stale keywords from a tracked set of 50 per site. So you get both halves in one place, classic rankings and assistant citations, instead of paying two vendors to show you two thirds of the picture.
2. It finds who got named instead. Not just "you were absent." Which competitor got the slot, on which prompt, on which engine. That distinction matters, because "nobody was named" and "a specific competitor is named every single time" are entirely different problems with entirely different fixes.
3. It writes the rewrite. This is the part that does not exist elsewhere. For pages that already rank, you get a concrete rewrite: title, meta description, H1, and section structure. Not "consider improving your content." The actual text. For gaps where you have no page at all, you get a brief for the page you are missing.
Every fix comes two ways: as copy you paste, or as a prompt you hand to a coding agent. If you run Claude Code or Cursor against your own site, which is how I work on everything now, you paste the prompt and the agent makes the change. That is a two-minute job instead of an afternoon.
4. It re-checks. Next week's scan tells you whether the answer actually moved. That closes the loop, and the loop is the entire reason to pay for something monthly rather than buying a one-off audit.
The Thing I Refuse To Do
beseen never gets write access to your site. Ever.
There is a whole category of tools right now that will connect to your CMS and publish changes for you, and I understand the appeal. I am not building it. Two reasons.
The first is that handing an automated system publish rights to your website is a category of risk I would not accept on my own properties, so I am not going to ask anyone else to accept it on theirs. I have written before about AI-generated code and technical debt, and a model editing your live marketing pages unsupervised is the same problem with worse blast radius and no code review.
The second is that the rewrite is a suggestion and suggestions should be read. Half the value of getting a concrete rewrite is that you look at it and think "no, that is wrong about what we do," and fix that. If it auto-publishes, you never have that thought.
So: it writes, you apply. Always.
What It Deliberately Is Not
I would rather tell you what beseen does not do up front than have you find out after paying.
No backlink data. There are excellent tools for that and I am not going to build a worse one. If you want backlink analysis, buy Ahrefs.
No keyword research. Same reasoning. beseen tracks the keywords and prompts you care about. It does not brainstorm them for you.
No auto-publishing. Covered above. Never.
No one-off audits. This is built as a weekly loop, not a PDF. If you want a single snapshot report, the free checks will give you one and you should not subscribe.
No promise of results in two weeks. This one is important and it is the reason I put it on the pricing page rather than hiding it. Movement takes three to four weeks. An assistant answers from a live search, which means a rewritten page has to be crawled and indexed before it can be cited at all. Anyone selling you a two-week turnaround on AI answers is selling you a coin flip.
I would rather lose the sale to someone promising faster than have a customer churn angry in week two because I let them expect something physics does not allow.
Who This Is Actually For
Here is where beseen diverges from most of the category, and it is the part I find most interesting.
Almost every AI visibility tool is built for software companies, because software companies are where the category started and where the marketing budgets are. But the actual problem is much broader than that, and much less served.
Any business a customer can be pointed at by name has this problem. Restaurants. Hotels. Dental and legal practices. Plumbers. Garages. Gyms. Agencies. And the software companies, sure.
Think about what "which is the best physiotherapist in this neighbourhood" does now. Somebody used to search that and see ten results and pick one. Now they ask an assistant and get named three practices. If you are not one of the three, you did not rank eleventh. You were not in the conversation at all, and unlike a search result page there is no second page for you to be on.
That is a category of business that has never bought an SEO tool in its life, is not going to learn what a citation share metric is, and needs someone to hand them a sentence to put on their website. Which is exactly what beseen produces.
I am not pretending I have cracked distribution to that audience. I have not. It is a completely different motion from selling to developers, and I have written enough about distribution being the real moat to know that having the right product for an audience and being able to reach that audience are separate problems. But it is who the thing is built for, and pretending otherwise on the pricing page would be dishonest.
Pricing, and Why There Are Two Free Checks
Three tiers.
Starter, $99/month. One site. 25 prompts weekly across ChatGPT, Claude, and Perplexity, Gemini monthly. Rewrites for the pages that already rank, briefs for the pages you are missing.
Growth, $199/month. Five sites, 25 prompts per site, so 125 tracked prompts, all four engines weekly including Gemini.
Agency, $399/month. Ten sites, 40 prompts per site, 400 tracked prompts, weekly on everything.
Monthly, in advance, cancel whenever. No refunds as policy, though I look at problems individually because I am one person and I would rather sort out a genuine issue than win an argument. 30 days notice on any price change.
Before any of that: two free checks, no card, no expiry. One allowance per person, running Starter limits, so one site and 25 prompts across all four engines.
Two, specifically, and not one. The first check gives you the full diagnosis with rewrites and briefs. The second exists so that after you apply the fixes and wait, you can measure whether they worked, without having paid me anything.
That is deliberate. I am asking you to believe that page rewrites can change what an assistant says about you. That is a claim, and claims should be testable before money changes hands. Run the first check, do the work, wait a month, run the second. If nothing moved, you learned something real for free and you should not subscribe.
Nothing further runs until you pick a plan. There is no drip of value designed to make you forget you are on a free tier.
Why I Built This One and Not Something Else
I have shipped a lot of things this year. roastme.gg and ownthe.day were both built inside a week, largely for the fun of it, and I was honest in both posts about the fact that a novelty mechanic spikes and decays. justship.now was the opposite bet, the slow compounding kind, and it is currently the featured project on this site.
beseen is a third thing, and the honest reason it exists is that I kept hitting the problem myself.
When I shipped roastme.gg I ran it through ChatGPT's live search by hand, one prompt at a time, to see whether it would surface for anyone not already looking for it by name. That was a genuinely useful exercise and a genuinely stupid way to spend an evening. I did the same manual check for justship.now. And every time, I ended up with the same two thoughts in sequence: "so I am not being named," immediately followed by "so what do I write."
Nothing I could buy answered the second one. The tools that tracked it well cost $200 a month to tell me a thing I could figure out in an evening for free, and then stopped exactly where the useful part started.
That is a decent reason to build something. Not a market size projection. A problem I hit four times in six months, with a fix I could describe in one sentence.
Whether that turns into a business is a separate question and I have been wrong about it before. I killed MarketingNow. I watched Colaunchly flatline. I have a domain graveyard like everyone else who ships a lot. This might join them, and if it does I will write that post too.
What I Want From You
If you have a site and you have ever wondered whether an assistant names you when someone asks about your category: go run a free check. It costs nothing, it does not need a card, and worst case you learn that you are doing fine, which is worth knowing.
If it says you are not being named, look at the rewrite it gives you. That is the part I care most about getting feedback on, because the diagnosis is table stakes and the prescription is the whole bet. Tell me if it is wrong. Tell me if it is generic. Tell me if it wrote a title tag that misunderstands your business, because that is exactly the failure mode I need to hear about while it is still early enough to fix properly.
You can start here: beseen.so.
Frequently Asked
What is beseen.so? A weekly AI visibility and search tool. It tracks your Google positions and which prompts cause ChatGPT, Claude, Perplexity, and Gemini to name a competitor instead of you, then writes the page rewrites to change that and re-checks whether the answers moved.
How is it different from Profound, Peec, or Otterly? Those tools track and report. beseen tracks, then writes the concrete fix: title, meta description, H1, and section structure, delivered as copy to paste or as a prompt for a coding agent.
Which AI engines does it check? ChatGPT, Claude, and Perplexity weekly on every plan. Gemini monthly on Starter, weekly on Growth and Agency.
Does it publish changes to my site? No, and it never will. beseen has no write access to your site. Every fix is something you apply yourself.
Is there a free trial? Two free checks, no card required, no expiry, one per person. They run Starter allowances: one site, 25 prompts, all four engines. The first diagnoses, the second lets you measure whether your fixes worked.
How long until AI answers change? Three to four weeks, realistically. Assistants answer from live search, so a rewritten page has to be crawled and indexed before it can be cited.
Who is it for? Any business a customer can be pointed at by name. Restaurants, hotels, dental and legal practices, plumbers, garages, gyms, agencies, and software companies.
Does it do backlinks or keyword research? No. Use Ahrefs or Semrush for those. beseen tracks the keywords and prompts you already care about and tells you what to write.
Go run the free check on your own domain. Take the fifteen prompts a real customer would type, not the ones with your brand name in them, and see who gets named.
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