Most sales tools promise to give you "more data."
As an Area Sales Officer, I can tell you: I don't want more data. I already have a mountain of leads, spreadsheets, and policy handbooks.
What I actually want is Context.
Data is a lead's phone number. Context is knowing why they need a retirement plan today versus six months ago.
I’ve spent the last week building a "Second Brain" using the Model Context Protocol (MCP). It taught me that the best AI isn't the one that writes the longest emails; it's the one that listens to your existing data and gives you the "Hook."
The future of sales isn't about being a better "caller"—it's about being a better "thinker."
How are you using AI to find the context in your workflow? 🧠
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"If you're curious about the technical side of how I bridged Notion with AI to create this 'Second Brain,' you can read my full submission on DEV