If you're scoping a website redesign, the hardest part isn't the design — it's figuring out what "redesign" even means for your project. A color-and-font refresh and a full UX rebuild both get called the same thing, and that's exactly why quotes swing so widely.
What Actually Drives the Price
Content rewriting, custom functionality, e-commerce complexity, number of revision rounds, and whether you're migrating platforms — these move the number far more than the visual design work itself.
Cost by Redesign Type
| Type | Typical Cost | Timeline |
|---|---|---|
| DIY visual refresh | $0–$300 | 1–2 weeks |
| Template-based redesign | $500–$2,500 | 2–3 weeks |
| Custom WordPress redesign | $2,000–$8,000 | 4–8 weeks |
| WooCommerce store redesign | $3,500–$15,000 | 6–10 weeks |
| Full custom rebuild | $8,000–$25,000+ | 8–16 weeks |
Key Factors to Budget For
- Content volume — full rewrites cost more than moving existing copy into a new layout
- Custom functionality (booking systems, integrations, calculators)
- E-commerce complexity if it's a WooCommerce store
- Platform migration (leaving Wix/Squarespace/Shopify adds real cost)
- Branding work, if it's not already defined
One Practical Tip
Before committing to a full redesign, check whether the real problem is just speed. A slow site pushed through a redesign anyway is still a slow site — pairing the redesign with a dedicated performance pass tends to compound the conversion gains rather than fixing them separately.
FAQs
Will a redesign hurt my SEO rankings?
Only if URLs change without 301 redirects, or page speed drops. Handled properly, rankings are protected and often improve.
Should I redesign or rebuild from scratch?
If your platform works fine and the problem is dated design, redesign. If the platform itself is the limitation, rebuild.
How long does it take?
2–3 weeks for a template refresh, 4–8 weeks for a custom small business redesign, 8–16 weeks for a full rebuild.
Full breakdown with cost-by-business-size tables, a real example budget, and common mistakes to avoid: https://amanurrahman.com/blog-post/website-redesign-cost
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