Landscaping is visual, local, and seasonal, and a good website has to carry all three. That shapes the scope more than any technical feature does.
What changes the price
- Gallery size: ten captioned projects is a small job. A filterable portfolio with before-and-after pairs is not.
- Number of services: each service you want calls for needs its own page with real writing and photos.
- Service areas: dedicated town pages help local search, but only if each has genuinely unique content.
- Quote tools: a contact form is cheap. A structured form with photo upload needs secure file handling, size limits, and spam protection.
- Recurring plans: selling weekly or seasonal maintenance online means subscriptions, billing, reminders, and cancellation rules.
Typical build ranges (general market ranges, not a quote)
| Company type | Build cost | Monthly |
|---|---|---|
| Small crew, information site | $1,500 – $3,500 | $20 – $60 |
| Established residential company | $3,000 – $6,500 | $40 – $100 |
| Design-build + maintenance plans | $6,500 – $12,000 | $70 – $150 |
| Multi-crew or commercial | $10,000 – $20,000+ | $120 – $300+ |
Practical advice I give landscapers
- Put the budget into photography and clear service pages before extra features.
- Compress and resize gallery images in the build. Heavy photos slow the site down.
- Quote-first with a sign-up link is usually cheaper and safer than full online enrollment for maintenance plans.
- Build in your slow season and launch before enquiries pick up, so search engines have time to find your pages.
- Test the quote form on a phone before launch. A form that silently stops sending email in peak season is costly.
FAQ
Do I need a website if I use social media? Social is good for posting, but your own site shows your work without distractions and lets people request a quote.
How many photos should the gallery have? Usually 10 to 30 strong projects at launch. Quality and consistency beat volume.
How long does it take? Typically 3 to 6 weeks, longer with large galleries and recurring plans.
The full guide covers ongoing costs, residential vs commercial sites, and three example budgets: Landscaping Website Pricing, Explained.
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