If you're selling to other businesses instead of (or alongside) regular retail customers, a standard WooCommerce store won't cut it out of the box. B2B buyers expect tiered pricing, hidden catalogs until login, minimum order quantities, and sometimes an invoice instead of a credit card form.
What "B2B/wholesale" actually means
- Tiered/quantity pricing
- Wholesale-only pricing or catalogs
- Minimum order quantities
- Request-a-quote instead of add-to-cart
- Net payment terms (30/60/90-day invoicing)
- Separate wholesale user role
What it costs
Plugin licensing runs $0–$600/year depending on which features you need. The real cost is setup and configuration — getting pricing rules and checkout logic to match how a specific business actually quotes and invoices. That's typically $400–$1,200 for a straightforward setup.
- Plugin-based setup: $500–$1,500 total
- Plugin + moderate customization: $1,500–$3,500
- Fully custom B2B logic: $3,500+
Where to start
Don't build everything at once. Start with a wholesale user role and tiered pricing — that solves the most common request. Add request-a-quote or net terms later once you know your buyers actually need them.
Full breakdown with cost tables and FAQ: https://amanurrahman.com/blog-post/woocommerce-b2b-wholesale-features-cost
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