Comment-to-DM is not magic. It is a permission stack.
Baseline
- Instagram professional account
- Linked Facebook Page
- Meta app with Instagram Graph access
- Webhooks for comments
- Messaging / private reply paths that stay inside Meta’s windows
If a vendor cannot name those pieces, they are probably driving a browser with your password.
Day-1 product shape
You usually need:
- Keyword match on a comment
- One private DM with a tracked link
- Delivery logs + click stats
That is HitDM: Official Meta API, free real DMs, flat Pro for lead capture.
Red flags
- “Share your IG password”
- Unlimited cold DMs to strangers
- No mention of App Review / Graph scopes
Build for the account you still want next year.
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