Meta’s messaging rules are the reason cold Instagram DM blasts die.
The short version
Outside a human-initiated conversation window, automated DMs get blocked or put the account at risk. A comment with a keyword is a clear opt-in signal you can answer with one private reply via the official API.
Cold outreach vs comment opt-in
| Approach | Risk | Fit |
|---|---|---|
| Scraped profile → mass DM | High | Ban bait |
| Comment keyword → one DM | Lower (API path) | Creators / coaches / D2C |
| Full chatbot suite | Medium complexity | Agencies needing flows |
What to ship day-1
- Professional IG + Page linked
- Meta app permissions for comments + messaging
- One keyword, one short DM, one tracked link
- Measure clicks before you add lead forms
That’s the HitDM day-1 job — Official Meta API, free DMs on a real meter, flat Pro later.
If someone sells “unlimited cold DMs,” ask which Graph API permission they use. If the answer is a browser farm, walk away.
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