In today's data-driven world, e-commerce businesses rely heavily on analytics to make informed decisions, optimize user experience, and drive sales...
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April 2022 Update.
We have created a completely new and enhanced solution: youtube.com/watch?v=hag6ucGxj5E
Make sure to check it out to set up:
Great app, will definitely try it. And thanks for the tutorial 👍
Thank you! And let me know if you have any problems.
April 2023 Update:
We have updated the guide and included Shopify's Native integration as a setup option. Additionally, we have added major GA4 ecommerce reports for Shopify merchants.
Hey,
So is the technique implementable on Shopify Standard or I should have Shopify Plus for it?
Hey! Sorry for the late reply. You don't need a Shopify Plus. And make sure to check out latest video and solution: youtube.com/watch?v=hag6ucGxj5E
Thanks so much! Great article. W
Thanks! Make sure to check our latest solution youtube.com/watch?v=hag6ucGxj5E on setting up GA4 on Shopify including the product-level data and events.
Thanks for your nice words. Checkout our Youtube Channel (youtube.com/channel/UCSa3aE3zQmSRA...) as well. A brand new Google Analytics 4 Course is on its way!
Erman! Thanks for the solution! Is it possible to push purchase items along with the purchase event?
Hello, Den!
It is definitely possible. It is a little more complex and needs the product items to be added into the checkout dataLayer in this format developers.google.com/tag-manager/...
It is challenging because there will be multiple items and you will need to loop them in the checkout code.
In Analyzify, we are using global dataLayers, Google Tag Manager, and passing everything GTM. You can check out our product apps.shopify.com/analyzify
Have you seen the course we just published - youtube.com/playlist?list=PL92pEp_...? In that course, we are adding GA4 and everything through GTM with dataLayers. The products are still not included in the course but you can add new dataLayer elements and adjust yourself if you are a little familiar. Especially after watching the course.
I hope I could help!
Is it only working on the purchase event?
Purchase + Page views.