Introduction:
In this data science project, I have conducted a machine learing techniques on categorical data or commonly known as Unsupervised Learning. The code has been conducted in python and the results have found some very high quality results for Apple users.I have posted the code in the tab above labeled code and here. The data has been collected by university students in the hopes of better understanding purchasing decisions in what is the key demographic of most businesses, ages ~21-35. It’s best to not dive deep in some of the insights termonalogy as the “Persona’s” mentioned below are standard practice when aliasing data in order to better give feedback to non techinical leaders. Here below are the main insights from the data. Happy Shopping!
Check out my full project here: https://www.andrewdarmond.com/project/laptop/
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