DEV Community

Cover image for PR in Fintech: Lessons for Developers
Andy Larkin
Andy Larkin

Posted on

PR in Fintech: Lessons for Developers

In the world of Web3 and the fintech revolution, developers often focus on building code and refining technical products. However, underestimating strategic communications can be a critical risk for any tech project.

In a recent interview for Inweb, Samira Abdulova, Head of Global Communications and Partnerships at WhiteBIT, shared how PR strategies help build successful technology brands. Here are a few lessons that even developers can apply.

  1. Risk Management

In the coding world, a bug or vulnerability can have catastrophic consequences. The same applies to PR failures. Samira notes that quick reactions and proactive actions are critical to maintaining reputation. This is equally relevant for startups or open-source projects.

  1. Continuous Development

As in programming, staying updated on new trends is essential in professional communications. Samira believes that even seasoned professionals need to master new ways to influence audiences in the digital age.

  1. Adapting to New Formats

Innovations in Web3 and blockchain are changing the rules of the game, not just in technology but also in communications. Mastering new channels and tools is vital for achieving success in any startup.

Communications in Web3 and fintech are no longer just about PR. They are part of a larger ecosystem where every component, from security to audience engagement, matters. Learn more from Samira interview and apply these ideas to your tech project.

Billboard image

The Next Generation Developer Platform

Coherence is the first Platform-as-a-Service you can control. Unlike "black-box" platforms that are opinionated about the infra you can deploy, Coherence is powered by CNC, the open-source IaC framework, which offers limitless customization.

Learn more

Top comments (0)

Sentry image

See why 4M developers consider Sentry, “not bad.”

Fixing code doesn’t have to be the worst part of your day. Learn how Sentry can help.

Learn more

👋 Kindness is contagious

Explore a sea of insights with this enlightening post, highly esteemed within the nurturing DEV Community. Coders of all stripes are invited to participate and contribute to our shared knowledge.

Expressing gratitude with a simple "thank you" can make a big impact. Leave your thanks in the comments!

On DEV, exchanging ideas smooths our way and strengthens our community bonds. Found this useful? A quick note of thanks to the author can mean a lot.

Okay