In the world of Web3 and the fintech revolution, developers often focus on building code and refining technical products. However, underestimating strategic communications can be a critical risk for any tech project.
In a recent interview for Inweb, Samira Abdulova, Head of Global Communications and Partnerships at WhiteBIT, shared how PR strategies help build successful technology brands. Here are a few lessons that even developers can apply.
- Risk Management
In the coding world, a bug or vulnerability can have catastrophic consequences. The same applies to PR failures. Samira notes that quick reactions and proactive actions are critical to maintaining reputation. This is equally relevant for startups or open-source projects.
- Continuous Development
As in programming, staying updated on new trends is essential in professional communications. Samira believes that even seasoned professionals need to master new ways to influence audiences in the digital age.
- Adapting to New Formats
Innovations in Web3 and blockchain are changing the rules of the game, not just in technology but also in communications. Mastering new channels and tools is vital for achieving success in any startup.
Communications in Web3 and fintech are no longer just about PR. They are part of a larger ecosystem where every component, from security to audience engagement, matters. Learn more from Samira interview and apply these ideas to your tech project.
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