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Andy Stanly
Andy Stanly

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A 24-second template beats infinite control (for a first version)

#ai

Every AI video tool starts with a control panel. Mine started with a fixed template, and that was the only reason it shipped.

Infinite control is a trap for a first release

When the first version exposes duration, motion, style, aspect ratio and seed, you are not giving the user power — you are giving them decisions they cannot evaluate. Users cannot tell a good seed from a bad one. They can tell whether the result looks right.

A fixed template makes the first release testable: one input, one output shape, one thing to judge.

24 seconds is a constraint that clarifies

A short fixed length forces three decisions:

  1. What has to happen in the first two seconds. Without a hook, nothing after it matters.
  2. What the loop point is. Short clips get watched twice, so the seam matters more than the ending.
  3. What the user can change. If the length is fixed, the variable has to be the subject, not the timeline.

The template is also the documentation

A fixed format answers the question "what will I get?" before the user clicks. That is worth more than a settings panel nobody understands.

Infinite control is a fine second version. For the first one, the zombie couple video template is the feature.


Notes from shipping a deliberately inflexible first version.

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