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Anshul Jangale
Anshul Jangale

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Why to use Medallion Architecture ?

Understanding the Medallion Architecture: A Comprehensive Guide with a Use Case

Data management is crucial for organizations aiming to optimize efficiency and reliability. Choosing the appropriate data architecture is vital to achieving this. One prominent architecture gaining traction is the Medallion Architecture, often structured in three layers: bronze, silver, and gold. This approach helps organizations systematically improve data quality and usability through progressive refinement.


What is the Medallion Architecture?

The Medallion Architecture organizes data into three key layers, each with a distinct role in the data lifecycle:

Bronze Layer: Raw Data Ingestion

  • Purpose: Capture and store raw, unprocessed data exactly as it arrives from various sources.
  • Description: Serves as a landing zone preserving original data formats and contents, including logs, streaming, batch, and unstructured data. Basic deduplication can be done here.
  • Example: Collecting raw membership activity data from various platforms such as website interactions, mobile app usage, and event attendance.
  • Users: Data engineers and analysts tasked with ingesting raw data and exploratory analysis.

Silver Layer: Cleansed and Enriched Data

  • Purpose: Clean, transform, and enrich raw data to improve quality and analytical usability.
  • Description: Applies data cleansing such as removing duplicates, filling missing values, and applying business rules to create a consistent dataset. Data from multiple sources may be joined or integrated here.
  • Example: Filtering out incomplete membership records, standardizing member identifiers, and integrating demographic data for enriched profiles.
  • Users: Data engineers, data scientists, and analysts performing deeper analysis and feature engineering.

Gold Layer: Business-Ready Data

  • Purpose: Provide highly processed, aggregated data optimized for business intelligence (BI), analytics, and machine learning.
  • Description: Contains aggregated metrics, KPIs, summaries, and structured datasets tailored for end-user consumption and decision-making.
  • Example: Calculating monthly active members, average membership duration, and retention rates to guide marketing and engagement strategies.
  • Users: Business analysts, executives, data scientists, and AI/ML engineers consuming clean and ready-to-use data.

Why Use the Medallion Architecture?

  • Data Quality Management: Ensures quality checks occur progressively, reducing errors and inconsistencies before business use.
  • Flexibility: Supports diverse data environments and reuse of transformed data, while maintaining modularity for easier maintenance.
  • Governance: Simplifies compliance and access control by separating raw, cleansed, and business-ready data layers.
  • Data Lineage: Provides transparent data transformation tracking for auditability and trust.

When to Use the Medallion Architecture?

  • Organizations handling large volumes of data from varied sources.
  • Environments requiring high data quality and governance like healthcare, finance, and regulated industries.
  • Companies aiming for scalable, maintainable data pipelines supporting analytics and machine learning.

Implementing the Medallion Architecture: A Practical Use Case with Azure Tools

Consider an organization analyzing membership data to gain business insights using Azure data engineering tools like Azure Data Factory (ADF) and Microsoft Fabric.

Step 1: Environment Setup

Prepare your data infrastructure using Azure Data Lake Storage for scalable storage and Azure Data Factory for orchestrating data workflows and pipelines.

Step 2: Ingest Raw Data (Bronze Layer)

Use Azure Data Factory to ingest membership activity data from various sources (e.g., web logs, app data, event registration systems) into the Bronze layer stored in Azure Data Lake. This raw data retains its original format and serves as the source of truth.

Step 3: Clean and Enrich Data (Silver Layer)

Transform the raw data in Azure Synapse or Fabric by cleaning (removing duplicates, handling missing values), standardizing member IDs, and enriching with additional profile data from CRM systems. This produces a high-quality curated dataset ready for analysis.

Step 4: Aggregate and Prepare Business Data (Gold Layer)

Aggregate and summarize membership trends using Synapse or Fabric SQL to create business-ready datasets, such as monthly active members, average membership tenure, and retention rates. These datasets feed Power BI dashboards and support machine learning models for personalized marketing.


Conclusion

The Medallion Architecture offers a powerful framework to organize data into layers of increasing quality and business value. Its layered approach facilitates improved data governance, traceability, and scalability. Leveraging data engineering tools like Azure Data Factory and Microsoft Fabric enables organizations to build robust, scalable, and maintainable data pipelines that empower data-driven decision-making and advanced analytics.


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