🧩 The Problem: Skincare Confusion Is Real
From overwhelming ingredient lists to influencer-driven product hype, skincare customers often face choice paralysis.
As both a marketer and UX designer, I noticed that many beauty brands (especially indie and DTC) struggle to offer smart, personalized experiences due to tech limitations and cost barriers.
This prototype is my response to that problem — merging UX thinking, basic AI logic, and front-end simplicity.
💡 The Vision: Scalable AI for Beauty Brands
What if any skincare brand — no matter how small — could offer a seamless, intelligent shopping experience that mimics expert advice?
The result is an AI-inspired, lightweight product quiz that doesn't require APIs, heavy infrastructure, or complex integrations — but still delivers value to users.
🚀 Why This Project Is Innovative
Applies AI logic in a simple, no-code-friendly way
Builds trust with users through tailored product suggestions
Scalable for brands without dev teams or budgets
Designed with modular UX: easy to adapt into ecommerce flows
🎯 How It Helps Small-Scale Brands Market Themselves
💼 Better Customer Experience = Higher Conversions
By personalizing recommendations, brands can reduce bounce rates and increase product trust — especially important in skincare where results are personal.
📉 Reduces CAC (Customer Acquisition Cost)
Instead of spending on paid ads, brands can improve on-site UX and convert more from existing traffic.
🧰 Plug-and-Play for Lean Teams
This front-end model can be embedded or customized without the need for a backend — ideal for solopreneurs, indie labels, or local cosmetic startups.
📣 Builds Brand Authority
Offering a smart product quiz positions small brands as tech-forward and customer-focused — even if they’re just starting out.
🔧 Built With
HTML, CSS
Vanilla JS for logic (form → decision tree → results)
Figma (for UX flow + design planning)
Hosted via GitHub Pages
🌍 Open for Collaboration
This repo is MIT licensed and contributor-ready. Whether you're:
A developer wanting to add backend/APIs
A marketer with insights into DTC journeys
A UI designer with UX ideas
Your input is welcome.
🔮 What’s Next?
Integrate product APIs (INCIdecode, etc.)
Add scoring logic for skin goals
AR try-on feature (WebAR / WebXR)
Shopify plug-in model
🧑💼 About Me
I’m Anushka Gupta, a global marketing strategist + UX thinker passionate about building tech that bridges human behavior and business goals. I work at the intersection of AI, ecommerce, and user-centered design.
💬 Let’s Co-Create
Drop ideas, fork the repo, or remix this prototype for another industry — fashion, wellness, even food. Just tag me!
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