Dubai, a key metropolitan of its country and the second largest emirate in the UAE, is a flourishing center for business and tourism. Formerly, Dubai had been slow to utilize the perks of e-commerce; but during the course of the past few years, Dubai has shown a profound interest in the world of e-commerce, making UAE one of the most thriving markets for online purchases. A good web design is vital in order for a company to advertise and sell a product/service through the internet. Every feature of the website matters – from the content, aesthetics and speed down to the mobile usability of the site.
Statistics have shown that 70% of small business websites often overlook adding a call of action in the form of a newsletters, demos or specials etc. on their home page, which minimizes user-content interaction. Two-thirds of users are drawn by interesting content and visually-appealing design aesthetic of the site. However, speed is the ultimate test for effectiveness of a web design since studies shows that 47% of users expect their page to load within 2 seconds or less. It was found that 39% of the users abandoned the site if the image could not be displayed or took too longer to load.
In this tech savvy world where smartphones are dominating, 85% of the site visitors expect for the mobile websites to be equivalent to or better than the desktop versions. The length of content is also imperative when it comes to generating traffic. It was found that sites with around 51-100 pages generated 48% more traffic than those with 1-50 pages. For a web page to be user friendly and interactive, it is highly important to include contact information on the web page. Studies reveal that in the absence of it, 44% of visitors left the site. The infographic below, designed by the Go-Gulf team will help you learn more.