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Asael Shinder
Asael Shinder

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Tell People What You Need From Them

A lot of communication fails at the very last step.

You explain the situation clearly.
You lay out the context, the problem, the background.

And then you stop.

You assume the other person will know what to do with all of it.

They usually do not.

They read your careful message, feel the weight of it, and think one quiet thing.

Okay, but what do you want from me?

I see this constantly.

Someone writes three paragraphs describing a bug, a blocker, a concern.
It is all accurate.
It is all useful.

But there is no ask at the end.

So the reader is left guessing.
Are you venting?
Warning me?
Asking me to fix it?
Waiting on a decision?

The message did its job of informing, and then failed at the only thing that would move it forward.

So build one small habit.

Before you send anything that matters, add a line that says exactly what you need.

I need a yes or no on this by Friday.
I need you to take the deploy from here.
I am not asking you to fix it, I just want you to be aware.

That last one matters too.
Sometimes the need is only awareness, and saying so frees the reader from wondering.

This is not about being blunt or demanding.

It is a kindness.

You are saving the other person the work of decoding your intent.
You are turning a wall of context into something they can actually act on.

The clearest people I know all do this.

They can write a long, careful explanation.
But they never make you guess the point.

They end with the ask.

So next time you finish a message and feel that vague hope that the reader will just understand, stop.

Reread it and ask yourself one question.

Would a busy person know exactly what to do next?

If not, add the line.

Tell them what you need.

It is the difference between being heard and being answered.

– Asael Shinder

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