What is a QR code?
The expression QR Code comes from the English Quick Response Code , which translates into French as quick response codes .
These are small square symbols whose role is to easily, quickly and effectively transmit a wide variety of messages. Thus, any individual can scan a QR code readable using the camera of their smartphone (Android or iOS).
Generally speaking, a QR code contains much more information than standard barcodes .
It can contain up to 7,089 numeric characters and 4,296 alphanumeric characters.
These may be:
videos,
company information,
or even discount coupons.
These codes have been very successful, particularly because of the security and practicality they provide. Because the user can scan the QR code with their smartphone and instantly access the information.
Why use a personalized QR code ?
Several reasons can motivate you to personalize your QR codes .
A strong memory of your brand
Brand memorization or advertising memorization consists of associating a brand with a product or a range of products.
So, using colors and styles increases your brand recognition by up to 80%. This also applies to QR codes.
To stand out from your competitors
Most businesses use standard QR codes , usually black and white.
By offering something new, personalized with the colors or logo of your company, you show your uniqueness to your customers.
👉This inevitably sets you apart from the crowd.
To attract more customers
Personalized QR codes are very effective tools for increasing your brand awareness .
By adding your logo, you tie your business together from an informative and visual perspective. Indeed, personalized QR codes:
quickly attract attention,
generate commitment,
and make you want to scan or share.
All this has the effect of attracting many more customers for your business.
To have a neat and professional appearance
The first contact with the customer is crucial.
This is enough for him to judge the professionalism of a company , the trust it inspires and even the value of its products. But before buying your products or even contacting you, it is your brand that must impact people's minds .
For most of your customers, the first contact will be with your QR code, which is why it must be professional and neat. Simply place a standard QR next to a personalized QR code to see the obvious difference.
Because it works
Many brands have understood the value of personalized QR codes for their marketing strategy.
They made it a supporting tool for their digital communication strategy . This is the case, for example, of Instagram, which created an attractive QR code to encourage people to scan.
👉The code in question links directly to Google Play or iTunes to download the application.
YouTube, Google PlayStore, Strato and the famous game Angry Bird have also integrated personalized QR codes into their marketing strategies.
How to create a personalized QR code ?
QR codes offer a unique opportunity for businesses to reach their audience and convert them easier and faster.
With good personalization, it becomes easier to generate curiosity among your targets and encourage them to scan your code to carry out the desired action. To take advantage of this situation, you must put in place an effective approach.
Define your Goals
Before you start creating a QR code, take the time to define your objective .
Identify your needs as well as the information you want to share. Several uses are possible for a personalized QR code:
indicate your physical store on Google Maps,
lead to the appointment page of your site,
pay bills,
download a stored file (the menu of your restaurant for example),
bring Internet users to the reviews on your Google My Business listing or your Facebook page,
Send directly to your website, Facebook page or Instagram account.
Choose a code generator
The next step to creating a custom QR code is to find a QR code generator.
Many free QR code generation tools are available on the Internet.
You generally just need to enter your information to automatically generate a QR code in image format. This is a good starting point to experiment and get used to how QR codes work.
However, customization possibilities are almost non-existent with free tools.
To create a personalized QR code with functionality for your campaigns, you will need to use a paid platform. You will also need to know the basics of design and how to use colors.
This is why it is recommended to use a web marketing agency to create your personalized QR codes .
💡You have the option of obtaining a static QR code (non-modifiable) or a dynamic QR code (with the possibility of modifying the information).
Customize your QR code
The next step is to enter the information and personalize your QR code.
For example, you can be creative and go beyond the limits of the traditional white and black QR code . But be careful to choose the colors carefully.
Adding your logo will help to strengthen your notoriety and increase recognition of your business. However, be sure to use a clear logo and place it in the center of the code.
Your customers will then be able to notice it without it interfering with the scanning.
Test and save
Once the personalization is complete, test your QR code to verify that everything is working correctly.
The testing phase is particularly important to avoid unpleasant surprises when it comes to a static QR code . In reality, you will have to reprint all your materials and redo your communication if you make mistakes.
If everything works correctly, you can download your personalized QR code to use in your communication.
Some platforms offer tracking features. They are used in particular to transmit data such as the number of times the tracker has been scanned, the date, location, time and the device used.
This data is useful for readjusting your QR code in order to optimize its performance.
Discover the QR code made by Axe Digital CI
At Axe Digital CI, we create personalized QR codes with styles, colors, frames, your logo and call-to-action texts.
You get professional QR codes that reflect your business with tracking features .
We offer different QR image formats depending on how you want to use them. If you plan to use your QR code on the Internet, a jpeg, jpg, gif or png format would be more suitable.
On the other hand, for printing, you will need a better quality format. It can be an svg, pdf, eps or even a high resolution png format.
The quality and integrity of your QR code have a great influence on its success with your customers. To be effective, it must be neat and reflect your brand image.
Entrust the creation of your QR codes to our team of designers for an impactful result.
Top comments (0)