The business world is embracing interactive and massive digital signage as the popularity of dynamic digital content grows. So, what exactly is digital signage and how can it benefit your business?
What exactly is digital signage?
Digital signage, which is also known as e-signage, is a display technology such as LED walls (or video walls), projection screens, and LCD screens that are used to display content, videos, directions, dining menus, advertising, and vivid digital images.
Digital signage provides wayfinding, messaging, marketing, and outdoor advertising in a variety of settings, including public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces, and restaurants.
Digital Signage Examples
To improve customer service, promotions, and brand recognition, digital signage can be used to provide public information, convey internal communication, or share product information. It's an effective way to influence customer behaviour and decision-making while also improving consumer experiences with interactive screens.
Now that you know what digital signage is, here are some of our favourite applications:
Promos
There is a lot of digital signage advertising in big cities near highways, where we can see eye-catching LED-type displays on advertising panels.
People really like these kinds of displays in subways, bus stops, and some other urban places (usually caller Morris columns). For these installations, you need LCD displays with a very high brightness level and special software that includes CRM modules for client and contract management as well as billing features. These systems make advanced display reports (called "Proof of play") that advertisers and their agencies need because they spend a lot of money to show ads.
Service Providers
While paper menus and fixed displays are still common, businesses can use digital displays to creatively list their service offerings. Restaurants, salons, spas, auto repair shops, and fitness studios can use digital signage to display rotating content and information on walls, windows, or a dazzling digital screen.
Inspirational Sayings
It is not necessary for digital signage to be an advertisement. With content that includes famous quotes, you can inform, entertain, and inspire your potential customers. With inspirational quotes, you can make your digital signage more engaging, instantly lifting the moods of your visitors. Gyms, health and wellness centres, and open offices can use inspirational quotes to boost productivity and create a welcoming environment.
Interactive Digital Signage
Interactive digital signage is known by many different names. During the early 2000s, they were called "interactive terminals," and later as "interactive kiosks." Interactive kiosks have been around for more than 20 years, but the demand for interactive projects in the last few years has led to the term "smart kiosk."
Digital screens should only display specific information on walls, according to who? Let users control and interact with them. Interactive digital signage allows users to choose content, play games, and subscribe to email newsletters. By doing this, you will be able to collect valuable information from guests (for marketing purposes).
Streams of Social Media and News
With social media integrated digital signage, you can bring the online world into the office. Connect the screens to your Facebook, Twitter, and Instagram feeds, and curate hashtag mentions artistically to propel your brand into the real world. Fans can see their contributions featured in real time, and your content becomes a useful source of information.
Company Recognition Memos
Instead of sending emails or paper memos, you can share updates through digital screens mounted in employee areas such as lounges and break rooms. It not only saves time and money, but it also improves communication and workplace morale. People tend to pay more attention to engaging, visual-based content than to text-heavy documents. When combined with tools like Hoopla, sales teams can regularly check their rankings on the big screen. Everyone is aware when a transaction is completed!
Calendars and Event Calendars
Hotels, shopping malls, universities, offices, theme parks, and healthcare facilities can use digital content to create calendars that share upcoming appointment times as well as event or work schedules. This keeps visitors up to date on daily activities while saving your staff time that would otherwise be spent fielding questions.
Maps (You've arrived!)
Many large organisations have static maps that direct visitors to their destination. These maps, however, do not provide optimal flexibility; they must be updated and republished whenever changes are made, and they only provide visitors with static, standardised information.
Digital wayfinding maps are dependable, adaptable, and reasonably priced. You can use interactive tools to provide customised directions based on customer input and update your maps in real time.
Directories
Content for digital signage is an essential resource for any modern organisation. Aside from guiding people, directories make it simple for them to find what they need. Incorporating a directory into wayfinding screens is an excellent way to condense large wall directories and allow guests to find what they need quickly and easily.
Users no longer have to search for a physician or office using digital directories. All they have to do is enter a name, filter their options, and get only the information they need.
Messages of Emergence
You must quickly notify your entire staff in the event of an emergency. However, if you do not have a reliable communication strategy, this can be extremely difficult. You can create a comprehensive emergency communication plan and update information on various screens throughout your facility with the help of digital signage content. Important safety and emergency messages are distributed quickly and easily.
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