re: How to Grow a Multi-Sided Platform: Start with Single Player Mode VIEW POST

re: There's a lot I can say on the phenomenon you're describing, but I believe my personal anecdote regarding may be more relevant: I found de...

Very self-aware! I think a lot of people go through a similar journey, but I think with less general intentionality. I think there's a lot of repeat exposure learning with our platform.

Knowing that so much of our community's content is distributed broadly to the greater web, we can trust that you'll probably stumble on the platform a few times before it starts to click, and we're okay with that. We could probably speed up the conversion cycle by being more in your face with our messaging to sign up, or by restricting content in some way, but that would be incredibly counter to what we're about.

So we've sort of settled on just going with the flow, creating gentle nudges to get more involved without interfering with the main purpose of just letting people read useful content. And then we allow the chaos of "word of mouth" do do its part. Someone might share a post in their team's Slack and someone else might say "oh what's this thing all about anyway" and there is some possible aha moments there—but we try not to over-manufacture this kind of behavior. If we stick to delivering value, we grow.

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