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berack kaunda
berack kaunda

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Here are 3 Easy Steps To Perform a Website SEO Audit.

What is an website SEO audit?

  • Is the process of taking a deep dive into the site to see how well it is performing on the search engines.
  • It is a great way to test how various elements of a website impact its performance in organic search.

Why do I need a website SEO audit?

  • SEO audit is important since it provides a complete insight of the website and a full analysis of the traffic in search engines.

Here are 3 Easy Steps To Perform a Website SEO Audit:

1. On-page SEO Audit

For Basics

  • Is the site indexed?

You can check through

  • Does the website have consistent calling to actions (CTAs)?

Consistent CTAs prompts the user to take specified actions

  • Does necessary pages exist?

A website should contain some of the necessary pages.

Pages such as privacy policy, terms of service, our contacts etc are crucial to the website.

  • Is the site secure (does have a SSL certificate)?

A website should have an installed SSL certificate. This is for secure communications between web browsers and the server.

  • Is the site mobile friendly?

You can do mobile friendly test.

  • Check the site page speed?

Check the page speed using free tools like

A page speed below 3 seconds is the best.

For Technical

  • Does is it have a sitemap and robot.txt file?

A sitemap and robot.txt files are essential for indexing.

  • Thin content page

Indexing should not be in this pages.

This are pages that are not of value to the user/client.

  • Check for duplicate content

Tools like siteliner can check for duplicate content within the entire website.

  • Check for broken links and 301s

301s are URLs that have been permanently redirected to other domains.

Screaming frog helps identifier and repair broken links and 301s redirects.

For Optimization

  • Check if the available pages and posts have meta titles.

Screaming frog can do the checking for you.

  • Check for H1 tags/titles

A single post should only include a single H1 tag.

2. Off-page SEO Audit

  • Check for Referring Domains.

Referring Domains are websites that mention any of your website URL’s.

Tools like ahrefs and ubersuggest help with this.

  • Check for Backlinks.

Backlinks are the amount of links mentioned by the Referring Domains.

  • Check for Referring Domains to Backlinks ratio.

Check if the referring domains are of low quality.

For RD to backlinks ratio you can use majesticseo.

  • Check for the trust flow to citation flow ratio.

A good trust ratio increases a high chance of ranking well.

3. Analytics Audit

  • Setup google analytics

Google Analytics includes features that can help you identify trends and patterns in how visitors engage with your websites

  • Setup google search console

The search console helps you with monitoring, maintaining, and troubleshooting your site's presence in Google Search results.

It helps receive alerts when Google encounters indexing, spam, or other issues on your site and also show you which sites link to your website.

Main Keys

  1. Audit the actual site.
  2. Then audit it’s off page profile.
  3. Finally setup google analytics and search console for any trends and any irregularities.

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