As a profession we have spent years proving we’re specialists in winning work and that we bring the expertise our organisations need in order to win more. We’ve made incredible progress, even in the small wins where we craft a win strategy that didn’t exist, or we’re asked to be involved because they need our help. It’s fantastic to see our roles become so critical.
But at what cost?
With long hours and stakeholders who expect “above and beyond”, it’s no wonder that in a recent APMP survey, 82% of respondents said they felt overworked and burnt out.
It’s also not a surprise that with hybrid working, the lines between work and home have continued to blur. In the UK, 91% of UK adults reported that they experienced high or extreme levels of pressure or stress in the past year*. Many of us have become accustomed to working overtime to produce outstanding proposals and pitches.
There are unfortunately downfalls of being incredibly passionate about the work we do – we don’t realise when we’re burnt out! We forget to give ourselves down-time to fully switch off as we’re excited to deliver excellence and continue proving ourselves.
In 2025, it’s time we prioritise well-being and mental health within our industry more than ever before. Without finding better balance we’ll lose outstanding current and future talent.
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