BigCommerce <> ethos
Have you been waiting for the option to have a branded NFT experience that lives directly in your store? Are you a fan of digital assets but want to be sure they have real value for your customers? Do you want users of all technical skill levels to be able to interact with these digital assets?
Good news!
Any merchant with a store on the BigCommerce platform now has the option to work with ethos! ethos is a white label NFT platform that enables brands to sell or issue NFTs.
“ethos’ platform allows brands to offer NFTs through a fully branded experience that includes real-world utility. Added utility such as discounts, air drops, early access, or special products when holding an NFT makes ethos the chosen partner for brands who want to reward and grow their customer base.” (ethos Named BigCommerce Technology Partner Press Release)
How does it work?
It starts with ethos, who creates a fully branded experience for merchants by capturing their brand’s assets, creating landing pages where users can pre-register for an NFT drop or go through the purchasing process, and more!
ethos’ NFTs can be equipped with real-world value like discounts, air drops, early access, or special products when holding an NFT. Whether your customers are crypto pros or want to use a credit card to purchase items in your store, ethos provides barrier free transaction options. Customers can buy these NFTs with cryptocurrency or traditional payment methods, and don’t need to set up their own crypto wallets and keys if they would prefer not to.
Imagine a merchant launches their first NFT and adds to that NFT a perpetual 20% off all purchases coupon that now lives in the customer’s account. Customers don’t need to track down any email confirmations or gift cards, it’s just right there in their customer account, and 20% discounts are applied to their orders!
These NFT holders are now a segment of your audience you know a lot about, and you have a direct line of communication with them: their NFTs. You can now send out special offers, freebies, event invitations, etc. to certain segments based on NFTs they’ve purchased from you.
ethos also has what’s called an eDrop. An eDrop gives you the ability to issue free NFTs to anybody! This allows merchants to issue NFTs to anyone and have any utility attached to them — maybe they send them to their friends and family to give them a 20% discount on product, maybe they want to surprise a loyal customer with a one-time freebie — whatever!
Non-crypto experts make up the mass majority of consumers today, so catering to customers with diverse crypto knowledge levels is paramount to achieve mass adoption of Web3 concepts like NFTs. ethos’ ease of use makes it possible for any merchant to hop aboard the NFT train.
I’m interested! What’s next?
If you want to check out what this looks like in practice, Saddleback Leather will be the first BigCommerce merchant to launch using this innovative platform at the end of November.
Saddleback Leather’s ethos landing page
You can go totheir ethos landing page, pictured above, and either sign up for the next collection drop or, once the collection is available, you can buy your NFT directly on that page. The NFT(s) you buy will actually live directly in your user account on the Saddleback Leather store.
If you are a BigCommerce merchant and are interested in applying for the early adopter program, or to learn more about NFTs, please click here!
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