David Harvey

Posted on Dec 25

iMessage Enrichment in Clay: Boost Your Outreach with Real-Time Contact Detection

#imessage #enrichment #clay #api

If you're doing outreach in 2025, you already know that not all communication channels are created equal. But did you know that iMessage has a 98% open rate compared to SMS's 20-30%? That's a game-changer for sales, marketing, and customer success teams.

The catch? You need to know which contacts actually support iMessage before you reach out. Enter iMessage enrichment – and today, I'm excited to share that Blooio now integrates directly with Clay to make this incredibly simple.

What is iMessage Enrichment?

iMessage enrichment is the process of checking whether a phone number or email address is registered with Apple's iMessage service. This lets you:

Prioritize high-engagement channels (iMessage has 45% higher response rates)
Segment your outreach based on messaging capabilities
Improve lead scoring with real-time contact validation
Automate workflow routing based on iMessage availability

Why This Matters for Clay Users

Clay is the go-to platform for data enrichment and outreach automation. But until now, checking iMessage availability required custom API calls or manual verification.

With Blooio's new Clay integration, you can now:

✅ Check iMessage availability directly in your Clay tables
✅ Enrich phone numbers AND email addresses

✅ Get instant, real-time detection
✅ Use a ready-made template (no setup required)

How to Set Up iMessage Enrichment in Clay

It takes just 3 steps:

Step 1: Add the Blooio Template

Search for "Blooio" in Clay's enrichment templates and add it to your table. Connect it with your Blooio API key (get one free at app.blooio.com).

Step 2: Select Your Contact Data

Choose which column contains phone numbers or emails. Blooio will check each contact for iMessage availability.

Step 3: Get Enriched Results

Instantly see which contacts support iMessage. Use this data to segment and prioritize your outreach.

API Response Example

Here's what you get back from the Blooio API:

{
  "contact": "+1234567890",
  "type": "phone",
  "capabilities": {
    "imessage": true,
    "sms": true
  },
  "lastChecked": "2024-01-01T00:00:00.000Z"
}

You can also check email addresses:

{
  "contact": "user@example.com",
  "type": "email",  
  "capabilities": {
    "imessage": true
  },
  "lastChecked": "2024-01-01T00:00:00.000Z"
}

Real-World Use Cases

1. Sales Outreach Prioritization

Identify iMessage-enabled prospects and route them to high-touch sequences. These contacts convert 3x better due to personal device engagement.

2. Marketing Campaign Segmentation

Create separate campaigns for iMessage vs. SMS contacts. Leverage the "blue bubble advantage" for maximum engagement.

3. Customer Success Optimization

Reach customers on their preferred channel. iMessage-enabled contacts respond 72% faster to support messages.

4. Lead Scoring Enhancement

Add iMessage availability as a lead scoring factor. It's a strong indicator of contact quality and reachability.

5. Data Quality Validation

Validate phone numbers while enriching. Know which numbers are active and reachable through Apple's network.

Pricing

Blooio's iMessage enrichment API is available on all plans starting at $89/month. Enterprise plans include unlimited enrichment checks.

Learn more about Blooio's Clay integration →

Try It Yourself

Ready to supercharge your Clay workflows with iMessage enrichment?

Get your free Blooio API key at app.blooio.com
Search for "Blooio" in Clay's enrichment templates
Start enriching your contact data

Check out the full documentation or explore the integration page to learn more.

About Blooio: Blooio is a Communications Platform as a Service (CPaaS) that enables businesses to send iMessages, SMS, and make calls programmatically. Our mission is to help teams reach their contacts on the channels that drive the best engagement.

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