The Model

This article was originally published on bmf-tech.com.

The Model: The Collaborative Process of Marketing, Inside Sales, Sales, and Customer Success is a book I read.

I don't usually read this type of book, so it's hard to write, but I'll leave my impressions.

The Model is a systematization of various sales activities such as customer acquisition and customer success, and it seems to have been utilized at Salesforce.com.

I have no sales experience and only had a general understanding of the terms, but through this book, I felt like I could somewhat see how sales can transition from being labor-intensive to achieving reproducibility.

Most businesses have sales, which is an indispensable power for business growth, and I wanted to understand it from an engineer's perspective. I was particularly interested in how sales analyze and approach customers.

The book briefly touched on the SaaS business model, and I was reminded that SaaS is not something that scales with engineering alone, but is a business model that also relies on the power of sales.

I realized the importance of customer success through this book, so I'm thinking of reading Customer Success: The 10 Principles of "Customer Success" Required in the Subscription Era.