Many people believe that stores will vanish over the course of. We will buy everything online. And if we wish to “take a look” at the items we would like to purchase, we’ll sit in our sofa at home by using virtual reality.
But, it’s difficult to imagine that the normal routine of shopping will end. People love visiting an actual store, and they are also interested in looking for products It’s a gratifying experience for people even though they are able to buy everything on their computers.
However, the options in the near future are likely to be different, and some have changed in the past to the good.
When we speak of ” smart retail” We are talking about the use of strategies and technology that enhance the customer experience by making it more enjoyable and more personal.
The goal of smart retail is to make the sale, but the goal is to allow customers to have the best personal experience to ensure that the customer is enticed to come back to the store in the near future. To achieve this, concepts like ” customer journey” within the store are extremely pertinent.
If we take a deeper study of it, the customer journey is the journey that a customer follows that starts with observing the display of the store to the point that the time when the customer leaves after buying the item.
What exactly is the route? What are the key instances that comprise it that create the experience for customers? What can we do to improve each of these moments and combine them to create a seamless and personal shopping experience that will please the customer so that they are more likely to return to the shop? That’s the kind of problems that can be solved with intelligent retail
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