DEV Community

The Business of Freelancing

Positioning 101 for Freelancers w/ Philip Morgan

Episode Summary

We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Links

Guest

Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:

  • Hybrid revenue models that blend digital products with services,
  • Writing and publishing books that have generated in excess of $100,000 in direct revenue,
  • Using publishing to cultivate a strong point of view, expertise, and authority
  • Small-scale research.

Panelists

  • Erik Dietrich
  • Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

Never miss an episode

Help the show

Episode source