I Was Tired of Checking 20 Websites for UK Deals — So I Built My Own

Every time I wanted to find a good deal in the UK, I faced the same frustrating ritual. Open Currys. Check Argos. Try John Lewis. Google the product name plus "discount." Land on a comparison site buried in ads. Close twelve tabs. Give up.
This wasn't a niche problem. Every UK shopper goes through some version of this. And yet, despite billions being spent annually in UK retail, there was no single place where you could simply scroll through today's best live deals — the way you scroll through TikTok or Instagram — and see everything clearly on one card. Price. Original price. Discount percentage. Store. All visible at a glance, without clicking through.
So I built it.
The Gap Nobody Had Filled
When I started researching what already existed, I expected to find a solution I'd missed. I didn't.
HotUKDeals is community-driven — deals are submitted by users, which means coverage is inconsistent and heavily skewed toward what members happen to notice. CamelCamelCamel tracks Amazon price history, but nothing else. Google Shopping shows you prices but buries you in sponsored results. Honey and Karma work at checkout, but don't show you what's actually on sale right now across the market.
None of them answered the question I actually had every morning: what are the best deals available in the UK today, across every major retailer, right now?
What I Built
BuySignal monitors over 130,000 live UK deals daily across 20+ major retailers — Currys, Argos, John Lewis, Very, JD Sports, Fragrance Direct, New Balance, and more.
The interface is deliberately simple. Each deal is a card. On the card: product name, current price, original price, discount percentage, and the retailer. You scroll. You see deals. That's it.
No registration required. No email address. No newsletter you didn't ask for. No advertisements telling you what to buy. No affiliate dark patterns pushing you toward products that pay higher commission.
Just deals, updated daily, laid out so clearly that a ten-year-old could navigate it.
Why This Didn't Exist Before
Building this required solving a hard technical problem: scraping, normalising, and categorising deal data from dozens of retailers with completely different website structures, updated continuously, at scale.
Most price comparison sites solve this problem by monetising it — they take affiliate commissions, which creates an incentive to show you deals that pay better rather than deals that save you more. The business model corrupts the product.
I wanted to build something where the incentive was aligned with the user. That's why BuySignal charges a flat £2.99 for 30-day full access, or £5 for individual Price Signal alerts on specific products. No ads. No affiliate links. No conflict of interest.
What UK Shoppers Are Actually Missing
Tracking prices across the UK market for long enough reveals patterns that most shoppers never see.
Discounts cluster around predictable events — Black Friday, Bank Holidays, end of season — but the best deals often appear quietly between these events, when retailers clear stock with no fanfare. A Currys TV deal on a Tuesday morning can be genuinely better than anything during the official Black Friday window.
Categories behave differently too. Fragrance discounts can reach 70-80% because the margin in perfume is enormous and retailers aggressively clear slow-moving lines. Tech discounts tend to be smaller but more reliable — a 20% reduction on a laptop is genuinely significant and tends to hold for several days. Fashion moves fastest — a good deal can sell out within hours.
None of this is visible unless you're watching the full market continuously.
The Bigger Picture
UK shoppers spend billions every year paying more than they need to — not because good deals don't exist, but because finding them requires more time and effort than most people have.
The tools that exist today were mostly built to make money from that gap, not to close it. Comparison sites, voucher aggregators, browser extensions — they all have business models that subtly conflict with giving you the clearest possible picture.
BuySignal was built on a different assumption: that if you make the information genuinely transparent and easy to navigate, people will pay a small amount for access. So far, that assumption has proven correct.
If you've ever opened fifteen tabs trying to find the best price on something, there's now a better way: buysignal.co.uk
József Birton is the founder of BuySignal (buysignal.co.uk), an independent UK deals tracking platform monitoring 130,000+ live deals daily.