Search queries can be a good source of inspiration for what to create about and how to enrich your new/existing content. Queries can help you identify which questions and informational needs people have, for instance:
- Search for a topic or a question that interests you on Google, and then check the "people also asked" and "related searches" sections to get additional related ideas.
- Check out your site's top and trending queries in Search Console Insights and think if you should create more related content.
- Use Google Trends to identify what people are searching for in the context of a topic/query that interests you.
- Use Bing Chat (supported by ChatGPT) to find out what is being said on a topic you are interested in.
- Use Bing Search results to determine what queries users are using in relation to your topic. Bing will give you what other users are searching.
P.S. Make sure you have your site on a good technical level. Semantic HTML, schema, loading and rendering performance. Those are important ranking factors. Don't hesitate to perform technical SEO audit.
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