Many Web3 developers thrive in Southeast Asia and the West but hit roadblocks in China.
The issue isn’t your product—it’s the “information interface.” Unlock the Full Guide
Localize Developer Docs
Developers prefer Chinese wikis, FAQs, and tutorials to understand your DApp or SDK.
Offer a Chinese documentation branch on GitHub, paired with video demos, to make onboarding seamless for the developer community.
Partner with Tech-Driven KOLs
Technical KOLs outshine entertainment-focused ones for developer products.
Their in-depth articles, livestream demos, and code tutorials build your project’s “technical reputation.”
Related Reading: How to Choose Truly Effective KOLs
Engage Chinese Developer Communities
Chinese developers rely heavily on community interactions for information.
Stay active in Chinese Telegram groups, WeChat channels, and hackathon communities to integrate into the local ecosystem.
Adapt to Local Platforms and Nodes
Platforms like Line or Kakao aren’t dominant in China; X (Twitter) has limited reach.
Focus on Chinese Telegram groups + Xiaohongshu + Bilibili to create developer-targeted content interfaces.
Start with Low-Cost Pilots
Partner with local teams for small-scale tech campaigns, like hackathon collaborations or API tutorials, before scaling influence.
Summary
For developers, China’s challenge isn’t the product—it’s the interface.
When docs, KOLs, communities, and platforms are aligned, China’s developer ecosystem will pull you in naturally.
Top comments (0)