We are a part of an advanced digital age where everything is rapidly progressing each day. Traditional methods of doing things are no longer applicable. As new technology continues to pave its way, it will be sooner than we anticipate when it will be embedded in every minuscule detail of our lives. But until then, many aspects still require trials to turn out perfect and prove beneficial for businesses and individuals alike. Website optimization is undoubtedly one of them.
According to the recent statistics published on HubSpot, only 17% of marketers use landing page tests to improve conversion rates. However, a significant 64% of marketers readily invest in search engine optimization. So now, considering these figures, you must think that marketers must already know the importance of website optimization. But despite these significant figures, marketers ask what happens to a website that is not optimized for search and conversions. The answer is that it dies.
Website optimization is mainly about improving your webpage and all its associated aspects to give way to traffic and, as a result, increase conversions. But as SEO and CRO have now become very sophisticated for manual optimization, we have website optimization tools.
Top 8 Best Website Optimization Tools for Beginners
Thus, here we have compiled a list of top eight best of the best website optimization tools that are especially useful if you are new to the optimization game and just starting out. Furthermore, a good web optimization needs an ideal system in which a certain person can easily develop programs, there are some efficient laptops under 200 that can make your life more productive.
Google Search Console
Remember the greatest of all time Google Webmaster Tools? They are now known as the Google Search Console. The fundamental, most basic yet useful free tool you will ever get to optimize your webpage, Google Search Console is one of the most comprehensive free tools out there to get information on how your website is performing. It is a small HTML snippet that requires installation on your site to collect information. It then proceeds to analyze your website and tells you the gaps to fill in to improve your ranking.
User Testing
The customer is the king, and feedback is the key to unlock the treasure. As symbolic as it may sound, but it is true when it comes to marketing and applying new strategies to drive sales conversions through user experience. User Testing is a tool precisely designed with that objective to achieve. It connects you to the potential audience that matches the criteria of the target market you have provided with. After it, they evaluate your site upon the navigation experience. The tool itself has a broader concept, so in-depth learning can help you use it best to your advantage.
GT Metrix
Ever since Google announced that the mobile speed would be added among the list of factors that affect the search engine ranking, websites have been struggling to work both their load speed on desktops as well as mobile simultaneously. To counter this, GT Metrix is a useful website optimization tool that offers you help to determine how fast your page can load and what can possibly be the hurdle in achieving that top speed. You can get so much information just by clicking this free trial. It basically analyses your website speed as a plug-in and brings up easy to understand and act-on results.
Moz
Moz is one of the more popular and essential optimization tools that you can have amongst all others. It is especially crucial for beginners because it undertakes all the primary actions in one tool. It has a dedicated keyword explorer, which is a tool to tell you what people search for that they land on your page. In addition to this, it has a ranking tool to tell you where you stand amongst your competitors. It even alerts you if there are any issues preventing search engines from crawling your site or issues that could harm your potential traffic.
Yoast SEO
A handy and beginner-friendly SEO plug-in, Yoast, makes sure that all your SEO bases are covered every time you update your content on the website. All you have to do is to install the plug-in on your site, preferably WordPress, and you readily gain access to all the features. For instance, now whenever you create a new post, update your already existing content or add more depth to your research proposal writing service website through other attributes like images and videos, Yoast will give you an updated SEO and readability score. Because the focal point of this pug-in is SEO, so it lists all issues under that aspect.
Ubersuggest
An important initiative by the infamous tech-genius Neil Patel, Ubersuggest offers a ton of free data for better website ranking as well as keyword targeting to get attention from the right audience. It is a little advanced compared to others on this. But the reason why it can be great for beginners is that it is easily customizable. You can add new features and make it as attractive for your potential customers as you like. Other than this, it is free and privately owned by a known website, so any updates easily make it to the forefront for everyone to see.
Ahrefs
Backlinks are vital for SEO, conversions, and website traffic in general. They are links that you place on other web site's content that links back to yours. The more Backlinks your own content has, the better because Google figures your site has more value, and in turn, improves your ranking. It is like an automated win-win cycle for all the websites present in the same domain. It is where Ahrefs enters the picture because it helps you analyze your Backlinks. It will show you your competitor's backlinks, broken links, or scams that don't work anymore. You can then easily find and substitute them for a more profitable alternative that drives traffic to your site.
Hello Bar
From the customer's perspective, it can be easily said that many of us don't visit the website to buy a product or engage with its content immediately. We would instead like to explore, compare, and consider our decisions before we make a move. If that website has Hello Bar installed, then it will collect our visiting details and tell the website owner about its probable leads. It will further even determine what additional tools like sale, discount codes, or personal emails can be used to convert the visiting customer.
In Conclusion;
Website optimization is definitely ahead of its time. And with each update that Google rolls out, it is a different dimension for marketers to tackle. However, with the right tools at assistance and given some time and consistent effort, you can take your Website Ranking to the next level as well. Understand that you will not see instant results, and recruiting only the tactics that you know won't work. Try all new techniques as per the most recent updates and put out consistent content to hold your position, and you will see profitable results in no time!
Author Bio: Claudia Jeffrey is currently working as a Software Developer at Crowd Writer and Trainer at Assignment Assistance. She has gained significant expertise in overtime working as an SEO consultant in a renowned company. She now gives tech advice on her online blog forum to a network of an interested audience.
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