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35 ChatGPT Prompts for Copywriters: Write Faster, Convert Better, and Find Your Voice

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Copywriting is equal parts craft and strategy — and the right prompt can unlock both at once. Whether you're staring at a blank page, wrestling with a client brief, or trying to crack a headline that actually converts, ChatGPT can act as your thinking partner, sounding board, and first-draft machine. These 35 prompts are organized by the core tasks every copywriter faces, so you can grab exactly what you need and get moving.

Brand Voice and Tone

Prompt 1: Define a brand voice from scratch

I'm developing a brand voice guide for a [type of company, e.g., sustainable skincare brand targeting millennial women]. Based on the following brand values — [list 3–5 values] — write a brand voice description that includes: tone adjectives (e.g., warm, witty, direct), what the brand sounds like, what it never sounds like, and two example sentences in that voice.
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Prompt 2: Rewrite copy to match a specific voice

Here is a piece of copy written in a neutral tone:

[paste copy]

Rewrite it to match the following brand voice: [describe voice, e.g., "confident and irreverent, like a knowledgeable friend who doesn't take themselves too seriously"]. Keep the core message intact but shift the personality significantly.
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Prompt 3: Audit existing copy for voice consistency

Review the following five copy samples from the same brand and tell me: (1) where the voice feels consistent, (2) where it breaks down or shifts unexpectedly, and (3) three specific recommendations to tighten voice consistency across all touchpoints.

[paste samples]
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Prompt 4: Create a do/don't voice reference sheet

Create a "voice do's and don'ts" reference sheet for a brand with the following personality: [describe brand]. Format it as a two-column table. Include at least 8 rows covering word choice, sentence structure, humor, formality, and calls to action.
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Prompt 5: Adapt tone for different audience segments

We have one core message: [state message]. Write three versions of this message — one for [audience segment 1], one for [audience segment 2], and one for [audience segment 3]. Keep the brand voice consistent but adjust the tone and language to resonate with each group.
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Headlines and Hook Writing

Prompt 6: Generate headline variations using proven formulas

Write 10 headline variations for the following offer: [describe product or service]. Use a different copywriting formula for each — including curiosity gap, specific number/result, how-to, fear of missing out, social proof, and bold promise. Label each formula.
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Prompt 7: Write scroll-stopping hooks for social content

I'm writing a [LinkedIn post / Instagram caption / TikTok script] about [topic]. Give me 8 opening hooks designed to stop the scroll. Each should be under 15 words and use a different hook style: question, bold statement, counterintuitive claim, personal story opener, data point, direct address, contrast, and micro-story.
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Prompt 8: Sharpen a weak headline

Here is my current headline: "[paste headline]"

It feels flat. Diagnose why it's not working, then rewrite it five ways — each version should be stronger for a different reason: more specific, more emotionally resonant, more curiosity-driven, more outcome-focused, and more conversational.
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Prompt 9: Write headlines for different funnel stages

I'm selling [product/service]. Write three headlines for each stage of the buyer's journey: (1) awareness stage — the reader doesn't know they have a problem yet, (2) consideration stage — they're evaluating solutions, (3) decision stage — they're ready to buy but need the final push. That's 9 headlines total.
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Prompt 10: A/B test headline concepts

I need to A/B test headlines for [describe page or campaign]. Write two clearly differentiated headline concepts — Concept A should lead with [angle 1, e.g., the outcome/result] and Concept B should lead with [angle 2, e.g., the pain point/problem]. For each concept, write three headline variations (different lengths and phrasing) so I can test thoroughly.
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Email Copywriting

Prompt 11: Write a full promotional email

Write a promotional email for [brand] announcing [offer or product]. The audience is [describe]. The email should have: a subject line, a preview text, a warm opening that connects emotionally, a body that explains the offer clearly, at least one piece of social proof or urgency, and a CTA button label. Tone: [describe]. Length: medium (150–250 words).
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Prompt 12: Build a 5-email welcome sequence

Create a 5-email welcome sequence for new subscribers who signed up for [describe lead magnet or newsletter]. Each email should have a subject line, preview text, and full body copy. The sequence arc: Email 1 — deliver the promise and make a great first impression; Email 2 — share brand story and values; Email 3 — provide a quick win or useful tip; Email 4 — introduce the core offer softly; Email 5 — make a clear pitch with urgency.
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Prompt 13: Reactivate cold subscribers

Write a re-engagement email for subscribers who haven't opened in 90 days. The brand is [describe]. The email should acknowledge the silence without being desperate, remind them of the value they're missing, offer something new or relevant, and include a clean CTA. Also write a subject line with high open-rate potential and a backup subject line.
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Prompt 14: Improve email open rates with better subject lines

Here is an email I've written: [paste email body]. Write 10 subject line options for this email. Use a mix of approaches: personalization, curiosity, urgency, direct benefit, humor, question, controversy, and specificity. Flag your top two picks and explain why.
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Prompt 15: Write a plain-text style nurture email

Write a personal, plain-text style nurture email from [founder or brand persona] to [audience]. It should feel like it came from a real person, not a marketing department. Topic: [insert topic or story]. The goal is to build trust and stay top of mind — not to sell directly. Keep it under 200 words and end with a soft question or CTA.
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Landing Page and Sales Copy

Prompt 16: Write a full above-the-fold section

Write the above-the-fold section for a landing page selling [product/service] to [audience]. Include: a headline, a subheadline, a 2–3 sentence value proposition, and a CTA button label with optional microcopy beneath it (e.g., "No credit card required"). The tone should be [describe]. Focus on the primary outcome the customer wants.
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Prompt 17: Write a features-to-benefits copy block

Here are the key features of [product/service]:
[list features]

Rewrite each feature as a customer-centric benefit. Then combine the most powerful benefit into one punchy "so you can" statement for each. Format as a clean bullet list suitable for a landing page.
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Prompt 18: Write objection-handling copy

I'm selling [product/service] at [price point] to [audience]. List the 5 most likely objections a potential buyer would have. Then write a short copy block (2–4 sentences each) that addresses each objection directly and empathetically, without sounding defensive.
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Prompt 19: Write a high-converting testimonial section

I have the following raw customer feedback: [paste testimonials or quotes]. Rewrite each one to be more specific, outcome-focused, and compelling — while preserving the customer's authentic voice. Then suggest how to display them on the page for maximum impact (e.g., grouping by use case, pairing with a relevant headline).
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Prompt 20: Write a closing section with urgency and CTA

Write the closing section of a sales page for [product/service]. It should include: a summary of the core promise, a reminder of what they're missing if they don't act, a genuine urgency element (not fake scarcity), a final CTA, and a P.S. line that reinforces the most compelling benefit or handles one last objection.
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Ad Copy and Social Captions

Prompt 21: Write Facebook/Instagram ad copy variations

Write 3 Facebook/Instagram ad copy variations for [product/service] targeting [audience]. For each variation, write: a primary text (under 125 words), a headline (under 40 characters), and a description (under 30 characters). Use a different emotional angle for each: Variation 1 — pain-focused, Variation 2 — aspiration-focused, Variation 3 — social proof-focused.
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Prompt 22: Write Google search ad copy

Write Google Responsive Search Ad copy for [product/service]. Provide: 10 headlines (max 30 characters each) and 4 descriptions (max 90 characters each). Include a mix of benefit-led, feature-led, and CTA-led headlines. Flag which headlines pair best together for the top positions.
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Prompt 23: Write Instagram captions in different styles

Write 4 Instagram captions for a post about [topic/product]. Each caption should use a different style: (1) storytelling with a personal hook, (2) educational with a clear takeaway, (3) conversational and question-driven, (4) bold and direct with a strong CTA. Include relevant hashtag suggestions for each.
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Prompt 24: Write LinkedIn ad copy for B2B

Write a LinkedIn Single Image Ad for [B2B product/service] targeting [job title or industry]. Include: introductory text (under 150 characters), headline (under 70 characters), and a CTA button label. The tone should be professional but not stiff. Lead with a business pain point and end with a clear outcome.
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Prompt 25: Create a carousel ad script

Write a 5-slide Instagram or LinkedIn carousel ad for [topic/offer]. Each slide should have: a short headline (under 8 words) and 1–2 lines of supporting copy. Slide 1 should hook with a bold claim or question. Slides 2–4 should deliver value or build the case. Slide 5 should include a CTA. Keep the visual direction simple — describe what should appear on each slide.
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Long-Form Content and Storytelling

Prompt 26: Write a brand origin story

Help me write a brand origin story for [company]. Here are the key facts: [list founding story details, challenges faced, turning point, mission]. Write it in a narrative style — with a clear beginning (the problem or gap), middle (the journey and insight), and end (the brand's purpose today). Aim for 200–300 words, first person from the founder's perspective.
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Prompt 27: Turn a case study into a story-driven article

I have a client case study with these details: [describe client, challenge, solution, and results]. Rewrite this as a compelling story-driven article that reads like a narrative, not a report. Use the structure: hook, context, conflict, solution, result, takeaway. Make the client the hero. Aim for 500–700 words.
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Prompt 28: Write a long-form sales email or VSL script

Write a long-form sales email (or video sales letter script) for [product/service] targeting [audience]. Use the following structure: open with a relatable problem, intensify the pain, introduce the solution, explain how it works, stack the benefits, address objections, provide social proof, reveal the offer and price, add urgency, and close with a strong CTA. Aim for 600–900 words.
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Prompt 29: Write a thought leadership article outline and intro

I want to write a thought leadership article titled "[title]" for [platform, e.g., LinkedIn or a trade publication]. The audience is [describe]. Write: (1) a full article outline with 5–7 sections and bullet-point notes under each, and (2) a compelling 150-word introduction that hooks the reader and previews the key insight. My perspective is: [summarize your point of view].
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Prompt 30: Write a brand manifesto

Write a brand manifesto for [company or personal brand]. The brand stands for [core belief or mission]. The audience is [describe]. The manifesto should feel bold, emotional, and conviction-driven — not corporate. It should declare what the brand believes, what it stands against, and what it invites people to be part of. Length: 150–250 words.
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Client Management and Professional Practice

Prompt 31: Write a proposal for a new copywriting project

Write a professional project proposal for a copywriting engagement. The client is [describe client/industry]. The scope includes: [list deliverables]. My proposed fee is [amount]. The proposal should include: a brief situation summary, the recommended approach, deliverables and timeline, investment, and next steps. Tone: confident and client-focused, not salesy.
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Prompt 32: Respond to a client who wants excessive revisions

Write a professional, firm-but-kind email response to a client who is requesting a fourth round of revisions that go beyond the agreed scope. My contract allows for [X] rounds of revisions. I want to: acknowledge their feedback, gently remind them of the contract terms, offer a path forward (either wrapping up within scope or billing for additional revisions), and preserve the relationship.
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Prompt 33: Write a creative brief template

Create a thorough creative brief template I can send to clients before starting any copywriting project. Include fields for: project overview, target audience, key message, tone and voice, competitors to avoid sounding like, channels and formats, success metrics, mandatory inclusions, and deadline. Add a brief explanation of why each section matters so clients understand what level of detail to provide.
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Prompt 34: Write a cold outreach email to a prospective client

Write a cold outreach email to [type of company, e.g., a DTC wellness brand] from a freelance copywriter. I specialize in [your niche]. I want to: open with a specific observation about their current copy or marketing, briefly establish credibility, offer a clear value proposition, and end with a low-friction CTA (not "let's jump on a call" but something easier). Keep it under 150 words.
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Prompt 35: Write a post-project debrief and upsell email

Write a post-project follow-up email to send to a client after successfully delivering a project. The goals are: (1) confirm they're happy with the work, (2) ask for a testimonial or referral in a non-awkward way, and (3) plant a seed for the next project by suggesting a natural next step or related need. Tone: warm, professional, and genuinely relationship-focused — not transactional.
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Get All 35 Prompts in One Place

If these prompts were useful, I've compiled all 35 into a ready-to-use toolkit with bonus prompts and usage notes.

Get the complete AI Prompt Toolkit for this profession →

Works with ChatGPT, Claude, and DeepSeek.

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