DEV Community

ClawGear
ClawGear

Posted on

35 ChatGPT Prompts for Content Strategists: Build Smarter Content Systems with AI

#ai #content #productivity #chatgpt

Content strategists are responsible for making sure every piece of content serves a business purpose, reaches the right audience, and fits within a coherent ecosystem. AI tools like ChatGPT can help content strategists move faster on audits, frameworks, briefs, and measurement work that would otherwise take days. These 35 copy-paste-ready prompts span the full discipline of content strategy.

1. Content Audits and Inventories

Prompt 1

Create a content audit framework for a B2B SaaS company with approximately 400 blog posts, 20 landing pages, and 15 case studies. Include the criteria for evaluating each piece (traffic, backlinks, conversion rate, freshness, keyword alignment, and audience fit), a scoring rubric, and a decision matrix with four possible outcomes: keep, update, consolidate, or delete.
Enter fullscreen mode Exit fullscreen mode

Prompt 2

Write a content gap analysis process for a company entering a new market segment. Include: how to define the target audience's content needs at each stage of the buyer journey, how to map existing content against those needs, how to identify high-priority gaps, and how to present findings to stakeholders in a way that justifies new content investment.
Enter fullscreen mode Exit fullscreen mode

Prompt 3

Draft a content inventory template for cataloging all existing marketing content assets across a company. Include fields for: asset type, URL or location, title, primary audience, funnel stage, topic cluster, publish date, last updated date, primary keyword, monthly traffic, and a quality rating. Also include instructions for who should complete the inventory and how.
Enter fullscreen mode Exit fullscreen mode

Prompt 4

Create a competitive content analysis framework for assessing the content strategy of three direct competitors. Include dimensions to evaluate: content volume and cadence, topic coverage and depth, formats and channels used, SEO footprint, share of voice for target keywords, thought leadership positioning, and content quality signals. Provide a structured scoring method.
Enter fullscreen mode Exit fullscreen mode

Prompt 5

Write a content refresh prioritization framework for deciding which existing articles to update first. Include the criteria for prioritization: traffic decline trend, ranking position for target keyword, conversion rate, content age relative to topic freshness requirements, and strategic importance. Create a weighted scoring model with example calculations.
Enter fullscreen mode Exit fullscreen mode

2. Content Strategy and Planning

Prompt 6

Create a 12-month content strategy roadmap for a Series B fintech company targeting small business owners. Include: three to four quarterly themes aligned to business goals, content formats for each quarter, channel distribution plan, resource requirements, and key milestones. Format it as a planning document a CMO would approve.
Enter fullscreen mode Exit fullscreen mode

Prompt 7

Help me build a topic cluster architecture for a cybersecurity company. Define five pillar page topics, list eight to ten cluster page subtopics for each pillar, explain the internal linking strategy that connects them, and describe how this architecture supports both SEO and the buyer journey from awareness through decision.
Enter fullscreen mode Exit fullscreen mode

Prompt 8

Write an editorial mission statement for a B2C health and wellness brand that wants to be the most trusted source of evidence-based nutrition and fitness information for women over 40. The statement should define the audience, the value the content provides, the tone and perspective, and what the publication will not cover. Keep it under 100 words.
Enter fullscreen mode Exit fullscreen mode

Prompt 9

Create a content calendar template for a month that includes: blog posts, email newsletter, LinkedIn articles, YouTube videos, and podcast episodes. Include columns for title, format, channel, topic cluster, target keyword, funnel stage, due date, author, status, and distribution date. Provide sample entries for the first week.
Enter fullscreen mode Exit fullscreen mode

Prompt 10

Draft a content strategy brief for a new product launch targeting enterprise IT buyers. Include: launch goals, target persona profiles, key messages at each stage of the buyer journey, recommended content types and formats, channel strategy, timeline, and how content performance will be measured against launch objectives.
Enter fullscreen mode Exit fullscreen mode

3. Audience Research and Personas

Prompt 11

Create a detailed content persona for a mid-career software engineering manager at a 500-person technology company who is evaluating developer productivity tools. Include: demographics, role context, goals and pressures, information consumption habits, preferred content formats, trusted sources, questions at each stage of the buying journey, and tone and messaging preferences.
Enter fullscreen mode Exit fullscreen mode

Prompt 12

Write a discussion guide for 45-minute content research interviews with target audience members. The goal is to understand their information needs, trusted sources, content frustrations, and how they make decisions in our category. Include 12 to 15 questions organized from broad context-setting to specific content behavior.
Enter fullscreen mode Exit fullscreen mode

Prompt 13

Analyze this list of frequently asked questions from our sales team and help me identify the five most important content themes they reveal about our target audience's mindset. For each theme, suggest two to three content pieces that would address the underlying need and move prospects closer to a purchase decision. [Paste FAQ list here]
Enter fullscreen mode Exit fullscreen mode

Prompt 14

Create a jobs-to-be-done analysis framework for understanding why our target audience consumes content in our category. Identify the functional, emotional, and social jobs they are trying to accomplish, and map our current content portfolio against those jobs. Highlight where we are over-invested and where we have unmet needs.
Enter fullscreen mode Exit fullscreen mode

Prompt 15

Write a voice of customer synthesis report template for organizing insights from 20 customer interviews conducted to inform our content strategy. Include sections for: key themes, direct quotes organized by topic, content format preferences, channel preferences, identified content gaps, and three to five strategic implications for our content plan.
Enter fullscreen mode Exit fullscreen mode

4. Content Briefs and Creation Guidance

Prompt 16

Write a detailed content brief for a 2,500-word SEO article targeting the keyword "project management software for remote teams." Include: target audience, search intent analysis, recommended title and H1, outline with H2 and H3 structure, key points to cover in each section, internal and external linking recommendations, word count guidance per section, tone and style notes, and the conversion goal.
Enter fullscreen mode Exit fullscreen mode

Prompt 17

Create a content style guide section on tone and voice for a B2B HR technology company. Define the brand voice in three to four attributes, provide a "we are this / we are not this" contrast table for each attribute, include dos and don'ts with examples, and provide before-and-after rewrites of three sample sentences.
Enter fullscreen mode Exit fullscreen mode

Prompt 18

Draft a video content brief for a 5-minute explainer video targeting CFOs considering a new accounts payable automation platform. Include: objective, target viewer, core message, key supporting points, tone guidance, call to action, suggested visual treatment, and script outline. Note where data or customer quotes should be inserted.
Enter fullscreen mode Exit fullscreen mode

Prompt 19

Create a thought leadership article framework for a C-suite executive who needs to publish one LinkedIn article per month. Include: a formula for finding compelling topic angles, a structure for 800-word articles that builds a point of view rather than listing information, guidance on using personal stories and data, and tips for ending with a perspective that invites engagement.
Enter fullscreen mode Exit fullscreen mode

Prompt 20

Write a podcast episode brief for a 35-minute interview episode with a guest who is a supply chain resiliency expert. Include: episode title options, three to five key themes to explore, 10 interview questions ordered from context-setting to insight-generating, one provocative closing question, and notes on what to tease in the intro to hook listeners.
Enter fullscreen mode Exit fullscreen mode

5. SEO and Distribution Strategy

Prompt 21

Create a keyword research brief for a content strategist conducting initial SEO research for a new content program in the project management software space. Include: the research methodology, tools to use, how to organize keywords by intent and funnel stage, how to evaluate keyword difficulty versus opportunity, and how to present findings in a prioritized content opportunity list.
Enter fullscreen mode Exit fullscreen mode

Prompt 22

Write a content distribution checklist for maximizing the reach of each published blog post. Cover: on-page optimization steps before publishing, social media promotion across LinkedIn, Twitter, and Facebook with channel-specific copy variations, email newsletter inclusion, internal linking from existing posts, repurposing into short-form social content, and outreach to relevant external publishers or communities.
Enter fullscreen mode Exit fullscreen mode

Prompt 23

Draft a content repurposing plan for a 3,000-word research report. Identify eight derivative content assets that can be created from the report (such as infographic, LinkedIn carousel, email series, webinar, podcast episode, short video, blog post series, and social quote cards) and provide a brief description of the angle and format for each.
Enter fullscreen mode Exit fullscreen mode

Prompt 24

Create an email newsletter strategy for a B2B content program with 8,000 subscribers. Include: send frequency recommendation, content mix per issue, subject line formula options, structure of a high-performing issue, list segmentation strategy, A/B testing priorities, and metrics to track for optimization. Benchmark against industry averages for the B2B technology sector.
Enter fullscreen mode Exit fullscreen mode

Prompt 25

Write a partnership content strategy for co-creating content with five complementary technology vendors who share our target audience. Include: ideal partner criteria, pitch framework for approaching partners, content formats that work well for co-creation, how to handle content ownership and promotion responsibilities, and how to measure the value of each partnership.
Enter fullscreen mode Exit fullscreen mode

6. Measurement and Analytics

Prompt 26

Create a content measurement framework for a B2B content program aligned to three business goals: brand awareness, lead generation, and pipeline acceleration. For each goal, identify the right metrics at the content piece level, program level, and business impact level. Include formulas for calculating content-influenced pipeline and content ROI.
Enter fullscreen mode Exit fullscreen mode

Prompt 27

Write a monthly content performance report template for a marketing team. Include: executive summary section, traffic and engagement metrics, SEO performance, lead generation attribution, top and bottom performing content, insights and interpretations, and a recommended actions section. Keep the report design simple enough that a non-analyst can interpret it.
Enter fullscreen mode Exit fullscreen mode

Prompt 28

Draft a content attribution model explainer for presenting to a VP of Marketing who wants to understand how blog content contributes to revenue. Explain first-touch, last-touch, linear, and time-decay attribution models using concrete examples. Recommend which model is most appropriate for a company with a 90-day average sales cycle and explain the reasoning.
Enter fullscreen mode Exit fullscreen mode

Prompt 29

Create a quarterly content strategy review agenda for a 2-hour session with a cross-functional team including marketing, sales, product, and customer success. Include: performance review section, learnings and insights discussion, competitive and audience research updates, strategy adjustments, priorities for the next quarter, and a decision log template.
Enter fullscreen mode Exit fullscreen mode

Prompt 30

Write a content experimentation framework for testing content hypotheses systematically. Include: how to formulate a content hypothesis, how to design a fair test, what sample sizes and timeframes are needed for statistical significance, how to document and share learnings, and a log template for tracking all content experiments and their outcomes.
Enter fullscreen mode Exit fullscreen mode

7. Stakeholder Management and Team Operations

Prompt 31

Create a content request intake form for managing ad hoc content requests from internal stakeholders like sales, product, and customer success. Include fields for: requestor and team, business objective, target audience, content type requested, key messages, deadline, and priority justification. Include a scoring rubric for the content strategy team to use when prioritizing the request queue.
Enter fullscreen mode Exit fullscreen mode

Prompt 32

Write a content governance framework for a company with a central content strategy team and distributed content contributors across product marketing, demand gen, and regional teams. Cover: who owns what decisions, the review and approval process, how brand and messaging consistency is maintained, how performance data flows back to contributors, and escalation procedures.
Enter fullscreen mode Exit fullscreen mode

Prompt 33

Draft a proposal for expanding the content team from two to five people over the next 12 months. Include: the business case tied to content program performance data, the three new roles needed (with titles and responsibilities), a phased hiring timeline, the expected impact of each hire on content output and quality, and the total budget request.
Enter fullscreen mode Exit fullscreen mode

Prompt 34

Create a content strategy presentation for a new CMO who is assessing the current state of the content program. Include sections for: program overview and scope, current performance against goals, key strengths of the existing strategy, gaps and risks, three strategic recommendations, and what you need from the CMO to move forward. Keep it to 10 slides.
Enter fullscreen mode Exit fullscreen mode

Prompt 35

Write a creative brief for an external content agency being onboarded to support our blog program. Include: company and brand overview, target audience profiles, content goals, editorial standards and style guide highlights, topic areas and off-limit subjects, quality expectations and revision process, workflow and turnaround expectations, and success metrics the agency will be accountable to.
Enter fullscreen mode Exit fullscreen mode

Get the Complete Content Strategist AI Toolkit

Get the complete AI Prompt Toolkit for Content Strategists →

Works with Claude, ChatGPT, and DeepSeek. Copy-paste ready.

Top comments (0)