Launch day is the most overrated moment in a startup's life.
You trend for 48 hours, screenshot the spike, and then... silence. The graph every founder hides is day 30 after launch.
Meanwhile the boring startups win: listed everywhere their users search, ranked for the problem they solve, collecting signups on a Tuesday at 3am.
Viral is a lottery ticket. Discoverability is a system.
What still sends you traffic 6 months after you shipped it?
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